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Salesforce Marketing-Cloud-Personalization Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Exam Practice Test

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Total 111 questions

Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Questions and Answers

Question 1

What are Marketing Cloud Personalization's machine learning powered algorithms called?

Options:

A.

Data Science Workbench

B.

Machine Learning Tools

C.

Einstein Decisions

D.

Einstein Recipes

Question 2

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options:

A.

Immediately

B.

Every 15 minutes

C.

Hourly

D.

Daily

Question 3

What are two types that real time interaction management helps marketers to personalize the customer

Options:

A.

Data Aggregation

B.

Data Storage

C.

Next best Action

D.

Orchestration

Question 4

Which data feed integrates external system data into a user's profile leveraging identity attributes?

Options:

A.

Interaction Feed

B.

Catalog Feed

C.

User Feed

D.

Identity Feed

Question 5

What is the purpose of defining content zones in the sitemap?

Options:

A.

To define where campaigns can render on a website

B.

To report on web campaign performance

C.

To specify the size of the content that will be used

D.

To ingest catalog information from the page

Question 6

What qualifies a web visitor to see any experience of a web campaign?

Options:

A.

Campaign tracking rules

B.

Einstein Next Best Action

C.

Einstein Recipe Ingredients

D.

Email campaign rules

Question 7

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Options:

A.

Audience

B.

Salesforce data

C.

API

D.

Date based

Question 8

In which two locations in the page Type definition can a developer pass in attributes?

Options:

A.

is Match

B.

onActionEvent

C.

cashDom

D.

listeners

Question 9

A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

Options:

A.

The option to include built-in fields on a segment export

B.

The option to exclude anonymous fields on a segment export

C.

The option to include all custom fields on a segment export

D.

The option to send segment date to Marketing Cloud

Question 10

How does a developer share web templates from one dataset to another?

Options:

A.

Deployment manager

B.

Copy

C.

Download to zip file, upload zip file

D.

Clone

Question 11

How often does interaction studio poll the sftp for new files for ingestion?

Options:

A.

Immediately

B.

Hourly

C.

Daily

D.

Every 15 minutes

Question 12

What are two ways to populate the Marketing Cloud Personalization catalog?

Options:

A.

Email Pixel

B.

Third-party Integration

C.

ETL Feed

D.

Web SDK

Question 13

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

Options:

A.

Server-Side Campaign

B.

Mobile Campaign

C.

Email Campaign

D.

Web Campaign

Question 14

What can you learn from segment compare on the segment detail tab?

Options:

A.

To understand view time purchases attributes revenue by category

B.

To compare users, engagement activity and other actions across segments displayed

C.

To view individual users that are part of the segment

D.

To understand what campaign use the segment for targeting

Question 15

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

Options:

A.

Real-time

B.

15 minutes

C.

1 hour

D.

30 minutes

Question 16

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Options:

A.

The agent uses a customized next best offer widget powered by the interaction studio connector

B.

Leverage service cloud to inform IS in real-time

C.

Use machine learning to serve product/ content recommendations in email sent by your ESP

D.

Manually sync data from Interaction studio to service cloud

Question 17

What are three areas a business user can apply custom catalog dimensions?

Options:

A.

Template filtering

B.

Segmentation

C.

Reporting

D.

Recipe exclusions and boosting

E.

Campaign targeting

Question 18

What are two ways to populate the interaction studio catalog? [check]

Options:

A.

ETL Feed

B.

Third-party integration

C.

Web sdk

D.

Email pixel

Question 19

What three features are used to support mobile web personalization?

Options:

A.

SiteMap

B.

Web SDK

C.

Mobile SDK

D.

Mobile Data Campaign

E.

Templates

Question 20

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

Options:

A.

Single view of customer

B.

Unified customer profile

C.

Unified view of customer

D.

Single Source of Truth

Question 21

Which global template do you select and customize to provide product recommendations on the homepage?

Options:

A.

InfoBar with CTA

B.

Einstein Product Recommendations

C.

Einstein Content Recommendations

D.

Banner with CTA

Question 22

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

Options:

A.

Identity feed

B.

Catalog Feed

C.

Interaction feed

D.

User Feed

Question 23

Which two components does a user need to configure in IS to display Einstein product

recommendation vis IS connection for sales and service cloud?

Options:

A.

Einstein recipes

B.

Catalog items

C.

Promotion

D.

Einstein Decision

Question 24

The Sitemap is implemented to manage which channel solution?

Options:

A.

Email

B.

Server-side

C.

Web

D.

Mobile

Question 25

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

Options:

A.

Similar Items

B.

Trending

C.

Collaborative Filtering

D.

Co Browser

Question 26

ETL feeds must follow explicit specifications and require which type of file format?

Options:

A.

Binary

B.

CSV

C.

JSON

D.

Text

Question 27

What are the three types of mobile campaigns a business user can create in IS?

Options:

A.

JSON Data A

B.

In-App Notification

C.

Browser Notification

D.

SMS Text Message

E.

Push Message

Question 28

In which two locations in the pageType definition can a developer pass in attributes?

Options:

A.

Listeners

B.

cashdom

C.

Ismatch

D.

onActionEvent

Question 29

What are three ways segments are used in marketing cloud personalization?

Options:

A.

Set goal and filtersb)

B.

Recommending products

C.

Targeting for campaigns

D.

Creating related lists within Salesforce CRM

E.

Analytics, trends and engagement

Question 30

What are the three ways segments are used in Interaction studio?

Options:

A.

Set goals and filters

B.

Targeting for campaigns

C.

Creation related lists within salesforce CRM

D.

Analytics, trends and engagement

E.

Recommending products

Question 31

What is the maximum number of user attributes you can setup per dataset?

Options:

A.

100

B.

50

C.

250

D.

500

Question 32

The sitemap provides the functionality that enables IS to identify which three items?

Options:

A.

Page types

B.

content zones

C.

attributes

D.

campaign

E.

Templates

Question 33

In the user interface what is the visual representation of the data about a single visitor including preference?

Options:

A.

Unified view of customer

B.

unified customer profile

C.

Single source of truth

D.

Single view of customer

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Total 111 questions