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Microsoft MB-220 Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Exam Practice Test

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Total 246 questions

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Questions and Answers

Question 1

You need to create a customer journey that meets these requirements:

1. Send an email to at customers in Sweden regarding an upcoming course demo.

2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.

Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Question # 1

Options:

Question 2

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

Options:

A.

Description

B.

Purpose

C.

Name

D.

Recurrence

E.

Language

F.

Owner

G.

Target

Question 3

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

Options:

A.

4 marketing emails and 4 customer journeys

B.

5 marketing emails and 5 customer journeys

C.

2 marketing emails and 2 customer journeys

D.

1 marketing emails and 1 customer journey

Question 4

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?

Options:

A.

Create a new Customer Journey Template, and use Power Automate within the customer journey to dynamically send it based on a Contact's preferred Language.

B.

Create a new Customer Journey Template, and clone customer journey to dynamically send it based he template so that it can be reused for another country/region and language

C.

Create a new Customer Journey Template for each country/region, and change the language of each template to the desired language and make modifications.

D.

Create a new Customer Journey Template, and use the localization option within the customer journey to dynamically send it based on a Contact's preferred language.

Question 5

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

Options:

A.

1. Install the “Send Customer Voice survey from Dynamics 365 app” in the Sales Hub app.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

B.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

C.

1. Click on “Enable Customer Voice on Sales Hub”.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

D.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

Question 6

Question # 6

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Question 7

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

Options:

A.

Check the country/region, check the localization check box. Validate, and then Publish.

B.

Check the localization check box. Validate, check for errors, and then Publish.

C.

Verify the segment and email language, check for errors, and then Go Live.

D.

Verify the segment, check the country/region. Validate, and then Go Live.

Question 8

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.

Options:

A.

Checks for common errors and shows an error message with advice for fixing them.

B.

Performs language checks to ensure localization.

C.

Checks for active links to the marketing services that host your email messages.

D.

Checks to ensure prerequisites are met.

E.

Makes sure all required marketing emails and pages are assigned and published.

F.

Makes sure all required target segment(s) meet your goals.

Question 9

You have been tasked with creating a customer journey for leads located in the Northwestern United States.

Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

The lead must be associated with a contact record.

B.

Follow Email must be set to “Allow”.

C.

The lead must be associated with an account record.

D.

Bulk Email must be set to “Allow”.

Question 10

As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.

The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.

How should you instruct the team to ensure links to the subscription center appear in their newsletters?

Options:

A.

In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

B.

In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”

C.

In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

D.

Create an HTML link in each email to direct customers to the subscription center.

Question 11

Your company has been using Dynamics 365 Customer Insights - Journeys for a few months. The Chief Marketing Officer (CMO) asks you to enable real-time customer journey orchestration. The CMO wants to set up an abandoned shopping cart journey using a trigger from the company's online store.

You need to update your current Customer Insights - Journeys version and enable the real-time customer journey orchestration.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Question # 11

Options:

Question 12

Question # 12

You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.

You need to take down the marketing page that contains the form now that the season is over.

Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Question 13

You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing instance and would like to migrate to a new instance. In order to save time, management has decided to replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.

You have to validate that both instances (source and destination) are on the same version, and then perform the transfer.

Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.

Question # 13

Options:

Question 14

You are a Dynamics 365 Marketing functional consultant.

You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.

To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.

Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

Options:

A.

Create Contacts in Demo Data of Marketing Settings.

B.

Create contacts manually in the Leads section of Dynamics 365 Marketing.

C.

Import contacts from an Excel file.

D.

Create contacts manually in the Contacts section of Dynamics 365 Marketing.

Question 15

You are a marketing professional who frequently creates and sends surveys to your company's customers. You need to know various satisfaction metrics and their mapping to survey questions.

Which type of grouping is appropriate for each Net Promoter Score (NPS) satisfaction metric' To answer, drag the appropriate grouping to the correct satisfaction metric. Each grouping may be used once, more than once, or not at all You may need to drag the split bar between panes or scroll to view the content.

NOTE: Each correct match is worth one point.

Question # 15

Options:

Question 16

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

Options:

A.

Two events; one formatted as webinar and the other formatted as on-site only.

B.

One event formatted as on-site only.

C.

Two events; one formatted as simulcast and the other formatted as on-site only.

D.

One event with Format set to Hybrid.

Question 17

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

Options:

A.

When space becomes available, the first person on the waitlist will be offered an invitation to register.

B.

Once capacity has been reached, a speaker whose additional person hasn't been registered yet will be placed on the waitlist.

C.

Once capacity has been reached, the first person on the waitlist will be automatically registered for the event when space becomes available.

D.

Another 2 registrations can be accepted. After that, registrations will be added to the waitlist.

Question 18

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

Options:

A.

Post Visibility is set to Public

B.

Schedule Time is set to tomorrow at 9am

C.

Post Visibility is set to Connections

D.

Channel is set to social media

Question 19

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Question # 19

Options:

Question 20

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

Options:

A.

Segments must include sorting by privacy requirements.

B.

Segments should be Dynamic.

C.

Segments should be Static.

D.

Contacts blocked due to quotas will be added to a new segment.

E.

Segments must include sorting by the Building Location entity.

Question 21

You are building the journey for national ambassadors at the event in Buenos Aires

What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point

Question # 21

Options:

Question 22

You need to resolve the issue where senior marketeers did not receive event invitations.

What should you change in the segment configuration for the journey?

Options:

A.

Inside a journey record, add an Inclusion group segment to the Audience settings.

B.

Inside the segment, add a SEGMENT query block with the AND ALSO clause.

C.

Inside the segment, add contacts as an INCLUSION GROUP.

D.

Inside a journey creation step, add the invitation and inclusion segment.

Question 23

Preparations for the Buenos Aires event are now complete, and the event is in progress

During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.

The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer

Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Question # 23

Options:

Question 24

Question # 24

You need to allow users to create an event.

What should you do?

Options:

A.

Set the define internal team to 'Business Required. *

B.

Add the Cost Center column to the first Business Process Flow step.

C.

Add Festival to the Event Type column.

D.

Create a Lookup column to campaigns, and add this to the first tab and the Key information section.

Question 25

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

Options:

A.

Associate the User record with the event through the Event Team N;N relationship

B.

Create a Team Member Record for a User record and associate this to the event.

C.

Create a Team Member Record for a Contact record and associate this to the event.

D.

Associate the Contact record with the event through the Event Team N:N relationship.

Question 26

You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.

Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.

Question # 26

Options:

Question 27

In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.

What should you do?

Options:

A.

Disable the full-page-edit mode in the email settings.

B.

Add the HTML line to the section of the imported emails.

C.

Enable the drag-and-drop feature for imported emails to YES in the email settings.

D.

Ensure that the creative agency add

Question 28

You are reviewing the communication around event registrations.

You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails

Which two actions must you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Add FESTIVAL as Boolean on the event registration entity.

B.

Set the appropriate journey conditions on the journey's using the MARKETING EVENT REGISTRATION CREATED trigger.

C.

Add FESTIVAL as Event Type on the event entity.

D.

Set the appropriate attribute branch conditions in the journey using the MARKETING EVENT REGISTRATION CREATED trigger

Question 29

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.

Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

Options:

A.

Schedule Time is set to tomorrow at 9 am.

B.

Post Visibility is set to Connections.

C.

Schedule Time is set to immediate.

D.

Post Visibility is set to Public.

Question 30

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

Options:

A.

Invoices

B.

Work Orders

C.

Differentiator

D.

Cases

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Total 246 questions