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Marketo MCE Marketo Certified Expert Exam Exam Practice Test

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Total 75 questions

Marketo Certified Expert Exam Questions and Answers

Question 1

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

Options:

A.

A text token for the link to a displayed image

B.

A text token for the link to the content

C.

A lead token for the lead’s first name

D.

A styled rich text token for the subject line.

Question 2

What should be used to make program acquisition automatic?

Options:

A.

Local landing page

B.

Global form

C.

Global landing page

D.

Hidden form fields

Question 3

Which form option is needed to use advanced thank you pages?

Options:

A.

External URL

B.

Form defined

C.

None

D.

Another available landing page

Question 4

A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

Options:

A.

Sample size

B.

Champion/Challenger

C.

Segment size

D.

Dynamic content

E.

Winning criteria

Question 5

A marketing director is asked to email leads to invite them to a company event.

Which Program Channel Type should be used to register leads and host the event onsite?

Options:

A.

Tradeshow Channel

B.

Email Blast

C.

Roadshow Channel

D.

Webinar Channel

Question 6

What are the components of an Engagement Program Dashboard? (Choose three.)

Options:

A.

Engagement Over Time

B.

Clicks

C.

Pending sends

D.

Engagement Score

E.

Highest Engagement

F.

Membership ROI

Question 7

On a People Performance report, how is timeframe restricted?

Options:

A.

Date of Activity

B.

Both a and c

C.

Sent Date

D.

Created Date

Question 8

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.

Which form property should be edited?

Options:

A.

Mask Input

B.

Visibility Rules

C.

Validation Message

D.

Field Type

Question 9

If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?

Options:

A.

Web Page Activity Report

B.

Company Web Activity Report

C.

Landing Page Performance Report

D.

Company Performance Report

Question 10

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Question # 10

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

Options:

A.

The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t get an update.

B.

All attributes will be updated.

C.

The attribute ‘Region’ will be updated. ‘Profile Type’ & ‘Topics of Interest’ won’t get an update.

D.

The attribute ‘Profile Type’ will be updated. ‘Region’ & ‘Topics of Interest’ won’t get an update.

Question 11

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

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Total 75 questions