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Salesforce Salesforce-Media-Cloud Salesforce Media Cloud Accredited Professional (AP) Exam Exam Practice Test

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Total 60 questions

Salesforce Media Cloud Accredited Professional (AP) Exam Questions and Answers

Question 1

An Ad Ops team needs to ensure an order created by the Sales Executive is submitted to the downstream ad servers for fulfillment. Order items used within these orders are linked to commercial products and this entire order goes through the Industries Order Management process for fulfillment.

How should the Ad Ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this entire process?

Options:

A.

As Root product in a product bundle with child commercial products

B.

As Parent class of any commercial product

C.

As corresponding technical product of a commercial product in a decomposition relationship

D.

As Object type of a commercial product

Question 2

A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.

In which two ways can a Consultant obtain both planned and actual revenue amounts?

Choose 2 answers

Options:

A.

Planned revenue from Media Cloud and actuals from Ad Server

B.

Planned revenue and actuals from Media Cloud

C.

Planned revenue from Ad Server and actuals from Media Cloud

D.

Planned revenue and actuals from Ad Server

Question 3

A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.

Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

Options:

A.

IDX Build Tool

B.

IDX Workbench

C.

Backup and Restore Automation

D.

Data Loader

Question 4

A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.

What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?

Options:

A.

Modification on integration procedure is not needed since this is through middleware and the existing named credential is not utilized.

B.

Implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure.

C.

Create a new authentication provider with custom metadata and use it within a named credential.

D.

Create a remote action in the integration procedure that calls a custom Apex Class.

Question 5

An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.

To which persona should the user be mapped?

Options:

A.

Media Planner

B.

Yield Manager

C.

Designer

D.

Ad Ops

Question 6

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.

What should a Consultant configure or implement to solve for this use case?

Options:

A.

Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

B.

Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

C.

Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

D.

Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

Question 7

A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.

Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?

Choose 2 answers

Options:

A.

Which ad servers does the system need to connect to for campaign booking?

B.

Which type of marketing automation system is in use?

C.

What are the dimensions for all digital ad formats for the publisher?

D.

Which types of ad products are included in media plans?

Question 8

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?

Choose 2 answers

Options:

A.

Use the Out of the Box Ad Server Integration.

B.

Create a custom integration procedure to integrate with the ad server.

C.

Create a custom solution using Apex code.

D.

Use the Out of the Box Marketing Cloud Intelligence connector.

Question 9

Users receive an "Apex CPU limit exceeded" error when running the Advertising Sales Management (ASM) flow OmniScript in a Salesforce Experience site. The OmniScript includes an Integration Procedure that contains multiple Data Raptors.

In which two areas within OmniStudio should a Consultant check to troubleshoot this issue?

Choose 2 answers

Options:

A.

Action Debugger

B.

OmniScript Debugger

C.

OmniStudio Logs

D.

DataRaptor Configuration

Question 10

During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?

Choose 2 answers

Options:

A.

Check if creatives are loaded in GAM.

B.

Create order in GAM.

C.

Associate the creatives to a line item in GAM.

D.

Check availability of inventory in GAM.

Question 11

A CTO of a B2B advertising publishing company asked an Administrator who worked on making the Media Cloud application live, for their help in monitoring the real-time information on system performance and security.

Where can the Administrator find this information?

Options:

A.

trust.salesforce.com

B.

system.salesforce.com

C.

media.salesforce.com

D.

monitor.salesforce.com

Question 12

Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.

What does a Consultant need to create in Salesforce to specify the callout URL?

Options:

A.

Named Credential

B.

Connected App

C.

Custom Metadata

D.

Auth. Provider

Question 13

Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.

How should a Consultant set this up?

Options:

A.

Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.

B.

Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.

C.

Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

D.

Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.

Question 14

A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.

Which product should a Consultant implement to analyze campaign performance?

Options:

A.

Standard Salesforce Reporting and Dashboards

B.

CRM Analytics

C.

Custom Reporting Solution

D.

Marketing Cloud Intelligence

Question 15

A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.

Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?

Options:

A.

Use a Product Family for those products.

B.

Use an Object Type and assign Attributes.

C.

Use a Standalone Product and add Attributes.

D.

Clone an existing ad product and assign Attributes.

Question 16

When a media plan is submitted to the ad servers, there is an error related to missing creative or a notification related to a change in the program schedule.

How can this error or notification be made visible on Media Cloud?

Options:

A.

Through campaign analytics reports

B.

Through data present on Media Cloud

C.

Through Einstein for Ad Servers

D.

Through real-time integration to ad servers

Question 17

A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.

Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?

Choose 2 answers

Options:

A.

Fully describe all Commercial product entities using product attributes.

B.

Use a single swim lane or orchestration plan for all callouts to all external systems.

C.

Create a master end-to-end plan to sequence the major milestones of all orders.

D.

Create separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing.

Question 18

A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.

Which element should a Consultant create within Salesforce to be able to enter these details?

Options:

A.

Named Credentials

B.

Auth. Provider

C.

Connected App

D.

Custom Metadata

Page: 1 / 6
Total 60 questions