Activedumpsnet Logo
What are 2 ways to define a user's role?
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
Arrange the steps to Access a Prospect Record:
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
Identify the paid search ad platforms for which Pardot has a native integration.
Completion Actions are retroactive.
None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Pardot*'.
What action would occur in Pardot?
Can you tie multiple Salesforce accounts to one Pardot account?
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
Creating or marking an opportunity as lost will result in the change of a prospect's score
Form or Form Handler? I need total control over my form's appearance.
What user role must a Pardot user have in order to verify the Salesforce connector?
What does Pardot set on visitors' browsers to track their activities?
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
What does Pardot sync first with Salesforce?
How can a visitor convert to a prospect?
What is the expected behavior if an automation rule is NOT set to repeat?
What are the benefits of warming up an IP address?
By default Pardot will sync with what types of accounts in Salesforce?
What does the gear icon on the prospect list allow you to do?
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
Which Salesforce custom fields will sync with Pardot?
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
Which two list types could be used as a recipient list on a list email send? Choose 2 answers
What is the process to add a prospect who visits a pricing page to a list?
Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.
Users can be imported into Pardot
Which three activities would make a prospect active?
Choose 3 answers
What factors are involved with and determine email deliverability?
(Choose 2)
When would a completion action on a custom redirect be triggered?
What is an ideal Click-Through Rate (CTR)?
An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
A designer wants to apply LenoxSoft’s styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot?
Choose 2 answers
What must be created in order to send an autoresponder?
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
Does an automation rule ever match a prospect more than once?
What activities are completion actions available for?
Where on a prospect record would you look to see if a prospect had registered for a webinar?
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
Which two capabilities are true for completion actions? Choose 2 answers
What information cannot be displayed as a graph (line or bar) on the dashboard?
The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.
A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
What report allows you to see how successful or active a form has been on your site?
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?
A user wants to set up an automated grading model in Pardot.
Which two components are required to achieve this? Choose 2 answers
How can you set a prospect's first touch campaign?
By default, which two objects does Pardot write to in Salesforce? Choose 2 answers
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
What are two benefits of the engagement studio tasting experience?
Choose 2 answers
Form or Form Handler? I need to be able to edit and change my form directly.
When is a prospect automatically removed from future email sends?
Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)
What are the limitations of connecting Pardot to a Salesforce Sandbox account?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?
Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)
A marketer has 4,000 total prospects in their account:
• 3,000 of which are opted in
• 500 of which are opted out
• 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers
How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?
Form or Form Handler? I want to use progressive profiling to personalize my form.
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
What Information does the tooltip above each step on the engagement studio program report provide?
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
What is a good default sales ready lead score?