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Salesforce Marketing-Cloud-Administrator Salesforce Certified Marketing Cloud Administrator Exam Practice Test

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Total 163 questions

Salesforce Certified Marketing Cloud Administrator Questions and Answers

Question 1

A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.

Which feature would allow this functionality?

Options:

A.

Journey Builder

B.

Synchronized Data Sources

C.

CloudPages

D.

Query Studio

Question 2

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete this request?

Options:

A.

Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.

B.

Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

C.

Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.

Question 3

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.

Which two topics does Setup Assistant cover?

Choose 2 answers

Options:

A.

Enabling Mobile Connect

B.

Managing the Enhanced SFTP

C.

Configuring Journey Builder

D.

Setting up the Data Structure

Question 4

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Options:

A.

Publication Lists

B.

Data Extensions

C.

Lists

D.

Groups

Question 5

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.

Which workflow should meet these requirements?

Options:

A.

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

B.

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

C.

File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2

D.

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Question 6

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

Options:

A.

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

C.

IP ramp -up can be bypassed, given their historical lack of deliverability issues.

D.

IP ramp -up is important to establish a positive sender reputation.

Question 7

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber’s status?

Options:

A.

Status is changed to Active and the bounce count is unchanged

B.

Status is changed to Held for 72 hours and the bounce count is set to Zero

C.

Status remains as Bounced the bounce count is unchanged

D.

Status is changed to Active and the bounce count is set to Zero

Question 8

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

Options:

A.

Contact Builder > Synchronized Data Extensions

B.

Automation Studio > File Transfers

C.

Contact Builder > Data Sources

D.

Email Studio > Synchronized Data Extensions

Question 9

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

Options:

A.

IP Whitelisting

B.

Field Level Encryption

C.

Advanced Audit Trail

D.

Single Sign on Authentication

Question 10

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

Options:

A.

A new sender profile is needed for sending transactional emails.

B.

Multiple FTP users must be accommodated.

C.

Brand-specific private domains are required for images and links.

Question 11

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.

How would the admin ensure a notification is received when the query fails?

Options:

A.

Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

B.

Install the Marketing Cloud App on phone to receive Push Messages

C.

Add their Email Address in the Query Activity Notifications Field

D.

Configure the "Event Notification Service" in Setup with their Email Address

Question 12

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

Options:

A.

Synchronized contacts are only counted after sending

B.

Only active email subscriber is counted.

C.

Mobile subscribers are not counted as contacts.

D.

There are overlapping contacts in each of the channel

Question 13

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.

The data extensions contain the following information:

- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal

- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount

- Products: ProductId, SKU, Name, Description, Cost, Price

Which two actions should be taken in Data Designer?

Choose 2 answers

Options:

A.

Create a one-to-one relationship between the contact record and Order Details.

B.

Create a one -to -many relationship between Orders and Order_Details.

C.

Create a one-to-one relationship between Orders and Order_Details.

D.

Create a one-to-one relationship between Order_Details and Products.

Question 14

A Marketing manager requests to receive an email, once a week, with high-level

metrics in a standard format. Specifically, the manager wants to know how many emails

were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete the request?

Options:

A.

Automation Studio: Create a Report Activity to run every seven days.

B.

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

C.

Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

D.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

Question 15

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the

cloud. This data will only be sent to Marketing cloud to execute a send.

Which feature would the admin use to meet this requirement?

Options:

A.

Tokenized Sending

B.

List Sending

C.

Field Level Encryption.

D.

Distributed Marketing Sends.

Question 16

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options:

A.

Content Builder Settings

B.

Emails Studio Settings

C.

Account Settings

D.

Campaign Settings

Question 17

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.

What functionality would allow this?

Options:

A.

Advertising Studio

B.

Personalization Builder

C.

Web and Mobile Analytics

D.

Web Analytics Connector

Question 18

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.

What should the admin do to prevent the prefix from deploying in live sends?

Options:

A.

Use Proof instead of [PREVIEW]

B.

Add [PREVIEW] to the subject line validation list

C.

Require several campaign approvals

D.

Wrap the subject line with AMP script

Question 19

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year

Where would the admin retrieve this information?

Options:

A.

Contact Builder > All Contacts > Email

B.

Analytics Builder > Reports > Email Send Report

C.

Email Studio > Email > Tracking > Sends

D.

Studio > Email > Subscribers > All Subscribers

Question 20

Which three considerations should be made when setting up Distributed Marketing?

Choose 3 answers

Options:

A.

Business users can select any email at the time of sending.

B.

Default options can be set up for the greeting in the email.

C.

A journey can be connected to one or more Campaigns.

D.

The DM administrator Profile is required to access Distributed Marketing.

E.

Messages can be sent to Contacts, Leads, and Person Accounts.

Question 21

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

Options:

A.

AMP script for Marketing Cloud

B.

Web Analytics Connector

C.

Google Analytics 360

D.

Marketing Cloud Connect

Question 22

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts

Which two considerations would help NTO determine if a Dedicated IP is the right choice?

Choose2 answers

Options:

A.

All of NTO's accounts should be on the same stack

B.

Send volume is large enough to maintain a positive or neutral reputation

C.

Length of time needed to pause sending is greater than one month

D.

Pre-warmed IP address can be purchased from Salesforce

Question 23

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

Options:

A.

Data Designer

B.

Cloud Pages

C.

Web Analytics Connector

D.

Content Builder

Question 24

What functionality is contained in Journey Builder that does not exist in Automation Studio?

Options:

A.

Native execution of a Server-side JavaScript activity.

B.

The option to convert a qualified Lead to a Contact.

C.

Flexibility to wait based on duration or a specific time.

D.

The ability to send an email to a Salesforce audience.

Question 25

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.

What should the admin do to ensure only specific Contacts are synced?

Options:

A.

Filter records on a formula field

B.

Filter existing records in All Subscribers

C.

Filter records created after a specified date

D.

Filter records on a Boolean field

Question 26

Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.

Which activity would allow them to build the journey with the fewest activities possible?

Options:

A.

Join

B.

Einstein STO

C.

Engagement Split

D.

Wait Until Date

Question 27

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

• Contact records will be augmented by relational data tables via Contact Builder.

• The customer data file will contain 5M records with 40+ attributes.

• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

• A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

Options:

A.

Data extensions allow for add/update Import activity.

B.

Data extensions can store HTML code as an attribute.

C.

Data extensions support Customer ID to be used as Subscriber Key.

D.

Data extensions are necessary for Contact Builder

Question 28

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?

Options:

A.

Import employee email addresses into All Subscribers with an "Active status

B.

Ensure employees have opted in to the test email list or data extension

C.

Ask employees to use personal email addresses instead of corporate email addresses

D.

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Question 29

A Marketing Cloud admin to create custom roles for their business process.

What should be taken into consideration to accomplish this?

Options:

A.

Custom roles can only be edited by the user who created the role initially.

B.

Custom roles are only available within the business in which they were created.

C.

Custom roles are available on their Marketing Cloud account.

D.

Custom roles override an individual user’s granular permission assignments.

Question 30

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

What action should correct the issue?

Options:

A.

Apply the Marketing Cloud for AppExchange User option as well

B.

Reset al passwords to force new tokens

C.

Apply the appropriate user mappings in the CRM configuration

D.

Apply the administrator and Marketing Cloud Administrator permission sets to user

Question 31

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Options:

A.

Preference Center link and physical mailing address

B.

Business name and a link to the business website

C.

Business name and physical mailing address

D.

Preference Center link and a link to the business website

Question 32

NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

Options:

A.

List Hygiene

B.

Authentication

C.

Content

D.

Engagement

Question 33

Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

Options:

A.

Data Extensions

B.

Publication Lists

C.

Groups

Question 34

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue ID...).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder?

Choose 2 answers.

Options:

A.

Customer Data

B.

Event Registration

C.

Venue Details

D.

Payment Details

Question 35

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Options:

A.

Content Builder

B.

Einstein Send Time Optimization

C.

Audience Builder

D.

Einstein Email Recommendations

Question 36

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.

Which three values could be used as personalization strings in query string parameters?

Choose 3 answers

Options:

A.

Product Code

B.

Application ID

C.

Subscriber ID

D.

Email Address

E.

Name

Question 37

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

Options:

A.

AMPscript for Marketing Cloud

B.

Parameter Manager

C.

Google Analytics 360

D.

Marketing Cloud Connect

Question 38

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers

Options:

A.

Change Column Delimiter to

B.

Change Character Encoding to UTF-8

C.

Select Unicode Output

D.

Change Format to xml

Question 39

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

Options:

A.

Measures

B.

SQL Queries

C.

Data Filters

D.

Journey

Question 40

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:

- Customers contains information about subscribers including Email Address, First Name, Last name.

- Orders contains information about the orders and includes the unique identifier of the customer

In which two ways should the admin configure Data Designer to allow this data to be used within a journey?

Choose 2 answers

Options:

A.

Link the Customers data extension to the data model using Customer ID

B.

Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

C.

Link the Orders data extension to the Customers data extension using a One-to-Many relationship

D.

Link the Customers data extension to the data model using Email Address

Question 41

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?

Options:

A.

Move the File Transfer to its own automation and include a notification email address

B.

Move the Import definition to its own automation and include a notification email address

C.

Update the Import definition to include a notification email address

D.

Update the automation to include a notification email address for Runtime Errors

Question 42

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

Options:

A.

AMP script conditional against the Gender field

B.

AMP script lookup Rows functions

C.

A/B Test content type

D.

Dynamic Content Wizard

Question 43

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?

Choose 3 answers

Options:

A.

Frustration of users upon timeouts

B.

Best practice suggests a 20-minute timeout setting

C.

Security risk of unauthorized users for longer timeout settings

D.

Change impacts all users

E.

Typical length of time users spend in Marketing Cloud

Question 44

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take in order to create Send Classifications?

Choose 2 answers

Options:

A.

Define a Sender Profile.

B.

Define a Subscriber -specific From Name.

C.

Define custom Reply Mail Management.

D.

Define a Delivery Profile.

Question 45

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

what should the admin do to fix the issue?

Options:

A.

use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B.

Make sure the team has a date stamp to avoid duplication

C.

Make sure the files are placed in the correct subfolder within the SFTP

D.

Use the exact file name used for the trigger in the Import File Activity

Question 46

A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.

Which future would allow this functionality?

Options:

A.

Query Studio

B.

Journey Builder

C.

Cloud Pages

D.

Synchronized Data Sources.

Question 47

Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.

How should the user be updated to allow the analyst the appropriate access?

Options:

A.

Remove Marketing Cloud Viewer

B.

Add Marketing Cloud Security Administrator

C.

Remove Marketing Cloud Channel manager

D.

Add Distributed Sending user

Question 48

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

Which feature should they use?

Options:

A.

Tokenized Sending

B.

Field Level Encryption

C.

Lookup reference to Contact Object

D.

Master-detail relationship to Contacts

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Total 163 questions