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Salesforce Marketing-Cloud-Account-Engagement-Specialist Salesforce Marketing Cloud Account Engagement Specialist (SU24) Exam Practice Test

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Total 302 questions

Salesforce Marketing Cloud Account Engagement Specialist (SU24) Questions and Answers

Question 1

A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.

What automation tool could they use to accomplish this?

Options:

A.

A completion action on the form submission

B.

A dynamic list used to send list emails using the email template

C.

An automation rule with a Match All match type

D.

An automation rule with a Match Any match type

Question 2

The "related" tab of the prospect record displays prospects that have what in common?

Choose one answer

Options:

A.

Email Domain

B.

Company

C.

Assigned user

D.

Score

Question 3

A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

Options:

A.

Create an automation rule based on product Name.

B.

Create a completion action based on Product Name.

C.

Create a dynamic list based on Product Name.

D.

Create a segmentation rule based on Product Name.

Question 4

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Options:

A.

Advanced Dynamic Content

B.

Marketing Cloud Account Engagement Activities Visualforce page

C.

Engagement History

D.

B2B Marketing Analytics

Question 5

What is a capability of a completion action?

Options:

A.

Send a list email to a prospect

B.

Remove a prospect from a list

C.

Increase a prospect's grade

D.

Adjust a prospect's account field

Question 6

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.

What action would occur in Marketing Cloud Account Engagement?

Options:

A.

No new visitor record will be created.

B.

A new prospect record will be created.

C.

A new account will be created.

D.

No new prospect will be created.

Question 7

What does the Data.com connector allow you to do?

Options:

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

Question 8

What will undelete a prospect?

Options:

A.

If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address

B.

If the deleted prospect visits a web page

C.

If the deleted prospect re-converts by filling out a form with the same email address

Question 9

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options:

A.

Create a special campaign to track pricing pageviews

B.

Create a Page Action set to Tag prospects as having viewed it and add them to a list

C.

Create a Form with a Completion Action to send a pricing sheet

D.

Create a Dynamic List based on page view to segment automatically

Question 10

Where on a prospect record would you look to see if a prospect had registered for a webinar?

Options:

A.

Contents

B.

Insights

C.

Prospect Activities

D.

Custom Fields

Question 11

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

A.

Lifecycle and Profile

B.

Activities and Audits

C.

Activities and Lifecycle

D.

Profile and Audits

Question 12

Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Options:

A.

Archived list

B.

Static list

C.

Test list

D.

Dynamic list

Question 13

What type of Information do rule step types look for in engagement studio programs?

Options:

A.

Prospect Interest

B.

Prospect behavior

C.

Prospect activity

D.

Prospect criteria

Question 14

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

Options:

A.

The information in Salesforce will override the information in Marketing Cloud Account Engagement

B.

The information in Marketing Cloud Account Engagement will override the information in Salesforce

C.

All information will be kept, which may result in two records for one person

D.

The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records

https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm &type=5

Question 15

LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

A.

The prospect would receive an error message.

B.

The form would be displayed on the page once again.

C.

The prospect would be redirected to a thank-you page.

D.

The thank-you content would continue to be shown.

Question 16

What is a good bounce rate?

Options:

A.

Less than 5%

B.

More than 20%

C.

Less than 10%

D.

More than 10%

Question 17

What is needed for a page action to trigger for a prospect visiting a high value web page?

Options:

A.

Create an automation rule based on the specific webpage.

B.

Add a completion action on the landing page.

C.

Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

D.

Adding a page action on the form.

Question 18

What is Lead Qualification? (select two)

Options:

A.

The process of determining when a prospect is ready for follow up from your sales team.

B.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

C.

The process of determining when a prospect is ready for follow up from your marketing team.

Question 19

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

Options:

A.

On the 'Sending' tab of the email template

B.

On the Testing' tab of the email template

C.

On the Testing' tab of the list email

D.

On the 'Sending' tab of the 1st email

Question 20

A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.

Which two Account Engagement form settings would accomplish this?

Choose 2 answers

Options:

A.

Enable HTTPS

B.

reCaptcha

C.

Dependent Fields

D.

Honeypot Technique

Question 21

What do spam complaints refer to in an email report?

Options:

A.

The number of prospects who clicked the unsubscribe link

B.

The number of prospects who replied to the email to ask to be removed

C.

The number of prospects who opted out via the email preference center

D.

The number of prospects who marked an email as spam

Question 22

When is a prospect automatically removed from future email sends?

Options:

A.

Soft Bounce

B.

Hard Bounce

C.

Any Bounce

D.

None

E.

After 5 Soft Bounces

Question 23

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.

In which scenario would a prospect be able to receive the emails in the program?

Options:

A.

The prospect is marked as optad out.

B.

The prospect is removed from the recipient list

C.

The prospect is removed from the suppression list

D.

The prospect is removed from both the suppression list and the recipient list.

Question 24

In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?

Choose 2 answers

Options:

A.

Shared CRM ID

B.

Shared Assigned User ID

C.

Shared email address

D.

Shared tracking pixel

Question 25

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Options:

A.

2

B.

10

C.

5

D.

0

Question 26

How can an action be applied to a prospect who views a specific page of a website?

Options:

A.

Through completion actions

B.

Through automation rules

C.

Through scoring

D.

Through page actions

E.

None of the above

Question 27

None of the above

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Options:

A.

True

B.

False

Question 28

What is the difference between an email template and an email content record in the enhance email experience?

Options:

A.

An email content record must start from an email template.

B.

An email template can be used by Pardot, Sales Cloud an Service Cloud Users.

C.

An email content record is a basic layout that does not contain any metadata used by a pardot email send.

D.

An email template can only use CMS images.

Question 29

Why should you set a form to Always Display?

Options:

A.

To always show the form when someone returns to the page.

B.

To get a higher form conversion rate

C.

To prevent spammers from filling out the form

D.

To ensure the prospect gets scored and graded.

Question 30

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

Options:

A.

Case records

B.

Opportunity records

C.

Contact records

D.

Lead records

E.

Account records

Question 31

A Pardot user notices an odd field value on a prospect record and wants to investigate.

What should the first course of action be?

Options:

A.

Review the recent form submissions to see if the prospect updated their information.

B.

Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.

C.

Look up the prospect's assigned user and call them to see if they made the change.

D.

Go to the prospect record and click on the field value in question to see what caused the change.

Question 32

What are the key technical items required to set up during implementation?

Options:

A.

Tracking Code

B.

Email Authentication

C.

CNAME

D.

IP Whitelisting

E.

Using Custom Fonts

Question 33

A form is created to automatically register prospects to a webinar upon submission.

Which automation tool should be used to accomplish this?

Options:

A.

Adding a completion action to register prospects on the form.

B.

Creating a segmentation rule to register prospects based on the form submission.

C.

Creating an automation rule to register prospects based on the form submission.

D.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

Question 34

Which two capabilities are true for completion actions? Choose 2 answers

Options:

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

Question 35

Arrange the steps to Access a Prospect Record:

Options:

A.

Select Prospect

B.

Mouseover Prospects

C.

Click Prospect List

D.

A B C

E.

A C B

F.

B C A

G.

C A B

Question 36

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

Options:

A.

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.

B.

The Opportunity must have the "Marketing Cloud Account Engagement" record type.

C.

The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

D.

The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

Question 37

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

Options:

A.

An email template's metrics do not change after the template is used one time.

B.

Email Template A should have been deleted after creating the copy.

C.

The metrics would be attributed to Email Template B.

D.

The user should have made Email Template A the primary template.

Question 38

What variable tag must be included in an email to allow prospects to manage their email preferences?

Options:

A.

%%opt_out%% or %%email_preference_center%%

B.

%%unsubscribe %% or %% email_preference_ center %%

C.

%%opt_out%% report_spam %%

D.

%%unsubscribe % or %% opt_out %%

Question 39

Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

Options:

A.

Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.

B.

No, you can only have one Salesforce connector at a time.

C.

Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.

D.

Yes, but it's only available to customers with the Pro Edition

Question 40

How should a user understand how many prospects are currently waiting on a step in an engagement program?

Options:

A.

Download the report of the program.

B.

Click on the step to view its report card.

C.

Look at the tooltip above that step.

D.

Pause the program and edit the step.

Question 41

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

Options:

A.

Marketing Cloud Account Engagement only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Question 42

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

Options:

A.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

B.

The prospects remain on the list, but are NOT added to the program until the next day.

C.

The prospects are added to the program, but wait for a user to manually select them to process.

D.

The prospects are added to the program and automatically start processing through the program.

Question 43

You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

Options:

A.

True

B.

False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)

Question 44

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

Options:

A.

3,000

B.

2,500

C.

4,000

D.

3,500

Question 45

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

Options:

A.

Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

B.

No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.

C.

Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

D.

No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.

Question 46

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.

What could explain this discrepancy?

Options:

A.

Prospects clicked the unsubscribe link.

B.

Prospects clicked the call-to-action link multiple times.

C.

Prospects were removed from the recipient list after clicking the call-to-action link.

D.

Prospects were deleted after clicking the call-to-action link.

Question 47

A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.

Which prospects will process through the new step once the program is started again?

Options:

A.

All prospects on the recipient list

B.

All prospects in the program

C.

All prospects new to the program

D.

All prospects on the suppression list

Question 48

You want to export a list of prospects, but you only need the default fields. What can you use?

Options:

A.

Use the Simple Export option

B.

Use the Express Export option

C.

Copy and paste the information from the Prospect table into Excel.

D.

You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

Question 49

A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.

Which option accurately defines the capabilities of a segmentation rule?

Options:

A.

Segmentation rules are used to create new forms for prospects to fill out.

B.

Segmentation rules are used to segment prospects based on their activities and demographic data.

C.

Segmentation rules are used to score and grade prospects.

D.

Segmentation rules are used to assign prospects to users in Salesforce.

Question 50

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Options:

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

Question 51

What does a marketing user have access to in Marketing Cloud Account Engagement?

Options:

A.

Can see users and groups

B.

Creating new lists, forms, landing pages and send list emails.

C.

Prospect management

D.

Can only import prospects

E.

None of the above

Question 52

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?

Choose 2 answers

Options:

A.

Lead records

B.

Contact records

C.

Opportunity records

D.

Account records

E.

Case records

Question 53

What is an ideal Click-Through Rate (CTR)?

Options:

A.

1%

B.

more than 5%

C.

more than 2%

D.

less than 1%

Question 54

Completion actions only affect prospects not visitors?

Options:

A.

True

B.

False

Question 55

LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Options:

A.

Use a stock layout provided in Marketing Cloud Account Engagement

B.

Use above form and below form content to create the layout

C.

Embed the campaign tracking code on their website

D.

Import layout using a URL from their website

Question 56

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Options:

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

Disable Visitor Activity Throttling and send autoresponder emails after every submission

C.

Attribute all prospect activities to prospect record after every submission

D.

Execute form handler in real time after every submission

Question 57

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.

How can the administrator accomplish this?

Options:

A.

Create two new default scoring models to have one for each product line.

B.

Edit the score field on the prospect's record to displays multiple score values

C.

Assign a scoring category to each product line folder.

D.

Edit the default scoring model to score differently for each product line.

Question 58

A new automation rule is created.

What action is required for prospects to begin matching that automation rule?

Options:

A.

Resume the rule after saving

B.

Sava the rule without any additional action

C.

Schedule the rule to run before saving it

D.

Preview the rule before saving it

Question 59

A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.

Which three things will affect the prospect records based on these activities? (Choose three answers.)

Options:

A.

Bob’s prospect record will have a tag of “clicked” applied to it.

B.

Bob’s prospect record will show him clicking on the link and filling out the form.

C.

Kate’s prospect record will show her clicking on the link and filling out the form.

D.

Kate’s prospect record will have a tag of “clicked” applied to it.

E.

Bob’s visitor record will have a tag of “clicked” applied to it.

Question 60

Form or Form Handler? I need total control over my form's appearance.

Options:

A.

Form

B.

Form Handler

Question 61

What list email or email template report deliverability metric could indicate an unverified sending domain?

Options:

A.

Forward count

B.

Hard bounces

C.

Skimmed percentage

D.

Total queued

Question 62

A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.

What can the marketer share with their stakeholders about the performance of the A/B test?

Options:

A.

The winning variation did not have any clicks.

B.

The A/B test v/as a tie between the two variations.

C.

The winning variation did not have any opens.

D.

The A/B test winning variation has not been determined.

Question 63

A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.

Which form field option should be enabled?

Options:

A.

Maintain the initial value upon subsequent form submissions

B.

Always display even if previously completed

C.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

D.

Include "Not you?" link to allow visitors to reset the form

Question 64

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

reCAPTCHA

B.

Kiosk/Data Entry Mode

C.

Progressive Profiling

D.

“Not you”? Link

Question 65

What can the GoToWebinar connector do?

Options:

A.

Register prospects for GoToWebinar events

B.

Display how long a prospect watched a webinar

C.

Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement

D.

Display registrations and attendance as activities

E.

Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar

Question 66

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Options:

A.

The Grade as it includes personal information about the prospect.

B.

The Profile as It reflects LenoxSoft's ideal customer.

C.

The Campaign as it references the prospect's first touch point.

D.

The Score as it shows activities taken by the prospect.

Question 67

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.

How could this goal be achieved?

Options:

A.

Create and publish an email template

B.

Create an email template draft

C.

Create an operational email

D.

Create a list email draft

Question 68

What happens if a prospect is removed from a drip program and later added back?

Options:

A.

They will start the drip campaign again.

B.

Prospects can't be added to drip campaigns after they have been removed.

C.

They will skip the first step and move to the second step.

D.

They will resume the drip where they left off

Question 69

What is a good default sales ready lead score?

Options:

A.

75

B.

50

C.

200

D.

100

Question 70

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

Options:

A.

Only pass on leads that are very active on your site no matter the company profile.

B.

Implement a blended lead scoring and grading system.

C.

Automatically assign all leads to sales reps in a round-robin system.

D.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

Question 71

A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

Options:

A.

Text

B.

Email with valid server

C.

Emails not from ISPs and free email providers

D.

Email

Question 72

How can you preview/test matches for automation rules before you run them?

Options:

A.

Run the automation rule to see how many matches there are.

B.

Use the automation preview option.

C.

Create a list and see how many prospects are affected.

You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules — often under a minute). The preview will tell you

Question 73

Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Options:

A.

True

B.

False

Question 74

What would a hard bounce refer to on an email sending report?

Options:

A.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

B.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

C.

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

D.

An email that permanently bounced back to the sender because the address is invalid.

Question 75

How long does it take a drip program to start after unpausing it?

Options:

A.

Immediately

B.

Within 5 minutes

C.

Within one hour

D.

Within one business day

Question 76

A user creates and resumes a new automation rule.

Which two statements are true about that rule?

Choose 2 answers

Options:

A.

The rule will run once and must be re-run for prospects to match again.

B.

The rule will continuously look for prospects who match the criteria.

C.

The rule will evaluate their entire prospect database for matches.

D.

The rule will unmatch prospects that no longer match the criteria.

Question 77

What type of fields are not supported by the Marketing Cloud Account Engagement sync?

Options:

A.

Record Type fields

B.

Formula fields

C.

Number fields

D.

Geolocation fields

E.

Text Area (rich) fields

Question 78

What is a difference between a dynamic list and a static list?

Options:

A.

You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list

B.

You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

C.

You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added

D.

Dynamic lists are retroactive while a static list cannot be retroactive

Question 79

A form uses an autoresponder email.

In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

Options:

A.

Form report

B.

Email Template report

C.

List Email report

D.

Autoresponder report

Question 80

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.

What would happen to the 100 prospects who previously matched the rule?

Options:

A.

The prospects will not unmatch the rule and no new actions will be applied.

B.

The actions will reapply to prospects who match the new rule criteria.

C.

The rule will unapply actions to prospects who no longer match the criteria.

D.

The prospects will be marked as unmatching the updated rule.

Question 81

If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

Options:

A.

Lead field

B.

Contact field

Question 82

What is the process to add a prospect who visits a pricing page to a list?

Options:

A.

Create a page action

B.

Create a segmentation rule

C.

Use a Tag

D.

Create an automation rule

Question 83

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

Options:

A.

Engagement studio

B.

Segmentation rule

C.

Automation rule

D.

Dynamic list

Question 84

Form or Form Handler? I want to integrate with a third-party system.

Options:

A.

Form

B.

Form Handler

Question 85

A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.

A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.

What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

Options:

A.

Prospects will re-enter the program after waiting another 90 days.

B.

Prospects will re-enter the program immediately.

C.

Prospects will remain ineligible to re-enter the

program.

D.

Prospects will NOT re-enter the program until

manually approved to re-enter.

Question 86

How can an admin find the number of mailable prospects in their database?

Options:

A.

View all Segmentation lists

B.

Navigate to the prospect list and select "Mailable Prospects"

C.

View the sync queue

D.

Navigate to the overview section

Question 87

A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and

engagement metrics. They want to surface these insights on their account records.

What feature can help them see this?

Options:

A.

Einstein Behavior Score

B.

Pardot grade

C.

Pardot score

D.

Einstein Key Accounts Identification

Question 88

How do you use an automation rule to opt out prospects?

Options:

A.

Change prospect field value: 'Do Not Email' to 'Do Not Email

B.

You can't use an automation rule to opt-out prospects.

C.

Change prospect field value to Opt-out

Question 89

How can a marketer avoid emailing prospects more than once in a ten day span?

Options:

A.

Use an automation rule to create a frequency suppression list.

B.

Use the global account setting to suppress frequently emailed prospects.

C.

Use a segmentation rule to create a frequency suppression list.

D.

Use a dynamic list to create a frequency suppression list.

Question 90

What editions of Salesforce can sync with Marketing Cloud Account Engagement?

Options:

A.

Enterprise Edition and lower

B.

Standard Edition and higher

C.

Professional Edition and higher

Question 91

A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Marketing Cloud Account Engagement asset to use?

Options:

A.

Marketing Cloud Account Engagement landing page without a form

B.

Marketing Cloud Account Engagement form

C.

Marketing Cloud Account Engagement form handler

D.

Third party form

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Total 302 questions