Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
A Pardot user notices an odd field value on a prospect record and wants to investigate.
What should the first course of action be?
What is the best practice when users leave the company and have assigned prospects?
New feature alerts can be found at the top of the dashboard.
Which is NOT a way to assign a custom role to a user?
When would a completion action on a custom redirect be triggered?
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
What would make the Salesforce connector become unverified?
What is a good bounce rate?
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
What is the baseline grade assigned to a prospect?
What is the difference between a visitor and a prospect?
What is Lead Qualification? (select two)
When are visitors converted to prospects?
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Which scenario would convert an anonymous visitor into an identified prospect?
Completion actions only affect prospects not visitors?
How can a Prospects score be changed?
What information can you access on the Prospect List?
What is a capability of a completion action?
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
Form or Form Handler? I need to maintain my current lead flow.
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
What are the key technical items required to set up during implementation?
What does Marketing Cloud Account Engagement use to track HTML email opens?
What does the Data.com connector allow you to do?
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
What does a marketing user have access to in Marketing Cloud Account Engagement?
Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
What is an automation rule?
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
Which action removes the [[crm_deleted]] flag from a prospect record?
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?
How can you send an automated email to a prospect after they fill out a form?
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
What is the expected behavior if an automation rule is NOT set to repeat?
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
What can the GoToWebinar connector do?
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
Creating or marking an opportunity as lost will result in the change of a prospect's score
What would a hard bounce refer to on an email sending report?
A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
Where on a prospect record would you look to see if a prospect had registered for a webinar?
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
How can a marketer avoid emailing prospects more than once in a ten day span?
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
What should you do when multiple users are editing an email template at the same time?
Identify three webinar connectors for Marketing Cloud Account Engagement
Which three actions can be taken in an engagement studio program?
Choose 3 answers
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
Administrators can reset passwords for users
Users can be imported into Marketing Cloud Account Engagement
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
Which three activities would make a prospect active?
Choose 3 answers
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
• https://www.tenoxsoft.eom/products/A
• haps://www.tenoxsoft.con-i/products/B
• https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
What does the gear icon on the prospect list allow you to do?
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
The baseline grade will show on the prospect profile at all times.
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.
What is a recommended way to create this type of list?