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Salesforce Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP23) Exam Practice Test

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Total 197 questions
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Salesforce Customer Data Platform (CDP) Exam (SP23) Questions and Answers

Question 1

Which data model in Salesforce CDP defines interactions with a Party?

Options:

A.

Sales order

B.

Engagement

C.

Transaction

D.

Individual

Question 2

Where activated Segments found in Marketing Cloud?

Options:

A.

Salesforce Data Extensions

B.

Standard DE

C.

Filtered DE

D.

Shared DE

Question 3

What programming language is used to configure Calculate Insights?

Options:

A.

Python

B.

SOQL

C.

ANSI SOQL

D.

DCL

Question 4

Which datatype is not supported in Salesforce CDP?

Options:

A.

Date

B.

Boolean

C.

Text

D.

Number

Question 5

Options to load company's external customer management data in nearly real time

Options:

A.

CRM connector

B.

Bulk load through S3 bucket

C.

Ingestion API

D.

MuleSoft Connector

E.

Custom Connector

Question 6

How is Restriction of Processing request handled in segmentation?

Options:

A.

Restricts data processing on all entities

B.

Restricts data processing while saving the segment

C.

Restricts data processing for individual and unified individual profile

D.

Restricts data processing during activation

Question 7

What is a DMO called if it inherits the name, shape, and semantics of the reference object?

Options:

A.

Custom DMO

B.

Standard DMO

C.

Data Lake Object (DLO)

D.

Data Source Object (DSO)

Question 8

What programming language is used to configure Calculated Insights

Options:

A.

Python

B.

DCL

C.

SOQL

D.

ANSI SOQL

Question 9

How can Customer Data Platform help marketers?

Options:

A.

Create a first-party data strategy that is not dependent on third party data

B.

Ingest and unify data from anywhere to reconcile customer identity

C.

Create cross channel marketing messages across Email, SMS, Push and other channel

D.

Manage social media data including interactions across all major social platforms

Question 10

Which data model type in Salesforce CDP defines interactions with party?

Options:

A.

Sales Order

B.

Transaction

C.

Engagement

D.

Individual

Question 11

What is the max limit of records retrieved by the profile and query APIS in a single call?

Options:

A.

1000

B.

No max limit

C.

4999

D.

9999

Question 12

How often does subscriber data from Marketing Cloud Bundles refresh?

Options:

A.

Every 12 hours

B.

Every 15 mins

C.

Hourly

D.

Daily

Question 13

What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud

Information Model?

Options:

A.

Membership

B.

Party

C.

Global Account

D.

Individual

Question 14

A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?

Options:

A.

Subscriber

B.

Unified Individual

C.

Contact

D.

Individual

Question 15

Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?

Options:

A.

Check permissions are configured for the CDP user

B.

Check if the Cloud Storage data source is enabled in CDP setup

C.

Check permissions are configured for the S3 user

D.

Check if the file exists in a specific S3 bucket

Question 16

Which of the following are characteristics of Formulas? (Choose 2)

Options:

A.

Simple logic on a row-based operation

B.

Ease of use, self-service

C.

Highly reusable content

D.

Attribute updated regularly

Question 17

Which authentication type is supported for Cloud File storage activation target?

Options:

A.

Using private key certificate

B.

Using encrypted username and password

C.

Using access and secret keys

D.

Using JWT token

Question 18

Records from which object can be retrieved via the Salesforce CDP Query API?

Options:

A.

Segment membership

B.

Segment metadata

C.

Data Stream metadata

D.

(…) data model

Question 19

Which of the following functions returns the first value from a list that isn’t empty?

Options:

A.

CONCAT

B.

COALESCE

C.

REPLACE

D.

FIND

Question 20

Where are activated segments found in Marketing Cloud?

Options:

A.

Filtered Data Extensions

B.

Standard Data Extension

C.

Shared Data Extension

D.

Salesforce Data Extensions

Question 21

What result will a segmentation filtering on City | Is Equal To | ‘San José’ return?

Options:

A.

Values containing San José’, San Jose only

B.

Values containing San Jose’, san jose only

C.

Values containing San José’, San Jose, san josé, san jose

D.

Values containing San José’, san josé only

Question 22

A marketer wants to segment it's audience by qualifying the lifetime value of the customer-----be created to support this use case in segmentation? (1 Answer)

Options:

A.

Streaming Insight

B.

Profile Insight

C.

Calculated Insight

D.

Commerce Insight

Question 23

Which permission set allows the user to create, manage and publish segments in Salesforce

CDP?

Options:

A.

Salesforce CDP Admin

B.

Salesforce CDP Data aware specialist

C.

Salesforce CDP Marketing Manager

D.

Salesforce CDP Marketing Specialist

Question 24

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

Options:

A.

Calculated Insights

B.

Formula Field insights

C.

Streaming Insights

D.

Einstein Insights

Question 25

Which authentication type is supported for Cloud File Storage activation target?

Options:

A.

Using encrypted username and password

B.

Using access and secret keys

C.

Using private key certificate

D.

Using JWT token

Question 26

Which two files are created in Cloud Storage bucket after segment is published?

Options:

A.

File with the security credentials

B.

File containing calculated insights

C.

File containing segment definition

D.

File containing segment members with additional attributes

Question 27

Which two files are activated to Cloud File storage for each segment publish?

Options:

A.

A file that contains the segment members with additional attributes

B.

A file that contains the segment definition

C.

A file that contains calculated insights

D.

A file that contains security credentials

Question 28

Which two interaction studio features are updated with activation from salesforce CDP?

Options:

A.

Segments

B.

Promotions

C.

Profile attributes

D.

Event data

Question 29

What configuration step has to be completed before marketing cloud activation?

Options:

A.

Assign Salesforce CDP activation permission set to the user

B.

Enable segment publishing to marketing cloud

C.

Allow audience creation from CDP in marketing cloud

D.

Selects business units for activation

Question 30

Which two CRM objects are included in both Sales and Service Cloud Data Bundle?

Options:

A.

Campaign Member

B.

Contact

C.

Opportunity

D.

Account

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