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Salesforce Certified-Strategy-Designer Salesforce Certified Strategy Designer Exam Exam Practice Test

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Total 153 questions

Salesforce Certified Strategy Designer Exam Questions and Answers

Question 1

Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price bv customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily.

Which Salesforce product should be considered for this business need?

Options:

A.

Revenue Cloud

B.

Commerce Cloud

C.

Marketing Cloud

Question 2

Claud Kicks (CK) has launched a new online store with special emphasis on improving user

experience.

Which metric should be used to measure user experience improvements achieved as on outcome of

the redesign?

Options:

A.

Increased transaction volume

B.

Net Adoption Score (NAS)

C.

Customer Satisfaction Score (CSAT)

Question 3

A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology.

Which activity should ensure the workshop is accessible to all participants?

Options:

A.

Conduct an in-person session with the partner company; collaboration is best when done face-to-face.

B.

Ask a friend to test the tools first and give feedbeck on how user-friendly the activities are.

C.

Allow access to the tool ahead of time and make sure participants are familiar before getting started.

Question 4

Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.

Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?

Options:

A.

Sync an Excel file with Salesforce Connect.

B.

Use In-App Guidance and invest in change management.

C.

Customize Sales Cloud to mimic existing sales process.

Question 5

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The

design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers.

Which approach should the team use?

Options:

A.

Business process modeling

B.

Jobs to Be Done framework

C.

Customer journey mapping

Question 6

Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its

market wants and needs to create compelling customer experience. CK's strategy designer

recommends utilizing the Jobs to Be Gone framework.

What are the core principles of the Jobs to Be Gone framework?

Options:

A.

Customer-centric, Effective Communication, Organizational Strategy, Success Criteria

B.

Customer-centric, Values driven, Flexible, Revenue focused

C.

Customer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes

Question 7

Poll results reveal consumers would like to be future-ready through more inclusive products and experiences.

What should the strategy designer intentionally do to drive this outcome7

Options:

A.

Design with exclusion experts.

B.

Increase the design timeline.

C.

Set customer acquisition targets for diverse audiences.

Question 8

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.

What should the strategy designer do to address these concerns?

Options:

A.

Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.

B.

Share stories from research that show the design team understands the customers' needs.

C.

Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

Question 9

A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net-zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached.

Which tool should the designer use to connect short-term efforts with long-term impact goals?

Options:

A.

Impact ladder

B.

Project plan

C.

Service blueprint

Question 10

Cloud Kicks' strategy designer needs to communicate a new product vision but is only able to

access key stakeholders virtually Which technique should the designer use to ensure the audience

remains engaged?

Options:

A.

Turn the camera off so the audience can focus on the sides presented

B.

Unsure half of the meeting time is dedicated to answering questions.

C.

Ask open ended questions to the audience to maintain their involvement.

Question 11

Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is

frequently bombarded with customer requests for less complicated user experience. The

development team sees the risk in changing a mature product.

What should a strategy designer recommend to help create alignment between the team?

Options:

A.

Share stories from customer reach to create a common understanding of challenges.

B.

Create a prioritized product roadmap to ensure future releases address known challenges.

C.

Define acceptance criteria and acceptance testing to validate intended outcomes.

Question 12

Claud Kicks (CK) wants to launch a new application that change the processes and operating

procedures within the organization propose a rollout of the new application, CK's design team plans

on building and testing a Minimum Viable Product (MVP).

Which outcome should the team focus on when defining the MVP?

Options:

A.

Testing an outline of all features and possibilities of the product.

B.

Validating or invalidating the essential features of the product.

C.

Assessing essential features of the product with a large group of users.

Question 13

A strategy designer collaborated with the product design team at Cloud kicks and is now

coming to the end of their discovery. Which technique should be used to frame the design challenge

on the right problems?

Options:

A.

Design "For an optimal experience..." questions.

B.

Construct "How might we..." questions.

C.

Create "As a user, I should..." questions.

Question 14

Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.

Which method should the strategy designer use to help stakeholders decide which ideas to build-

Options:

A.

Priority matrix

B.

Data analysis

C.

Design critique

Question 15

Cloud Kicks’ stakeholders da strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal.

Which capability should drive self-service in Experience Cloud?

Options:

A.

@ Allowing customers to see their open cases

B.

Exposing their knowledge base to customers

C.

Providing dashboards of orders to customers

Question 16

A strategy designer at Cloud Kicks leads a development team whose stakeholders are

notorious for misunderstanding and undervaluing research-driven UX design.

Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Create high-fidelity prototypes to gain design buy-in.

B.

Strictly align to stakeholders' business requirements.

C.

Align UX research goals with stakeholders' goals

Question 17

After a series of interviews with key stakeholders, a strategy designer realizes the company

is duplicating efforts across internal teams, each creating similar programs for customer engagement.

Which approach should the designer propose to create alignment?

Options:

A.

Design sprint

B.

Journey mapping workshop

C.

Service blueprint workshop

Question 18

Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.

Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Options:

A.

Solve for one, extend to many through a persona spectrum.

B.

Use Jobs to Be Done to increase empathy with the audience.

C.

Hold focus groups with traditionally underrepresented participants.

Question 19

A global retailer has received customer complaints because items that are advertised sell out too

quickly. There is a disconnect between marketing and fulfilment teams and their systems.

Which tool should the strategy designer use to identify the root causes, dependencies, and

opportunities for improvement?

Options:

A.

Service blueprint

B.

Journey map

C.

Stakeholder interviews

Question 20

. Leadership at Cloud Kicks just approved a vision for a new digital commerce and service

strategy. They ask the Strategy Designer to create a roadmap to help them understand the rollout

process and implications.

What should be one of the initial steps to take when creating a program roadmap?

Options:

A.

Start with a phased approach, then address foundational items early.

B.

Develop a RACI diagram among internal stakeholders only.

C.

Create a release plan matching calendar-based milestones

Question 21

A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.

What should be the steps taken to achieve this goal?

Options:

A.

Hypothesize, Empathize, Optimize

B.

Define, Design, Deploy

C.

Gather, Envision, Plan

Question 22

Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device.

What should the strategy designer do to engage with internal stakeholders invested in the project?

Options:

A.

Assign specific tasks to each stakeholder so they each add something important to the project,

B.

Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.

C.

Align stakeholders on what success for the looks like and throughout the project,

Question 23

An online retailer developing a new sales strategy that releases a new, limited time

promotion every 10 minutes to keep shoppers engaged.

The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around

addiction.

Which strategy should be used to bring potential issues to light?

Options:

A.

Design a workshop for the team to slow down and think through the potential consequences of

the strategy to uncover stakeholder perspectives.

B.

Release the project as intended knowing customer feedback will force the concerns to be

addressed later.

C.

Create a provocative presentation showing how strategies like these will lead to unhealthy

shopping behaviors, and send it to leadership.

Question 24

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?"

Which metrics should be used to measure the success of the initiative7

Options:

A.

New user activations and connected weight sales

B.

Increase in user referrals and net promoter score (NPS) rating

C.

Increase in new user activity and connected weight utilization

Question 25

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.

What should analogous research help them accomplish?

Options:

A.

Bring fun into an otherwise boring project.

B.

Explain a complex strategy to varied stakeholders.

C.

Generate unexpected ideas and increase empathy.

Question 26

A strategy designer is presenting their new service vision to an executive audience

What should the designer include in the executive summary to meet the audience needs?

Options:

A.

A plan description including who needs to act and what they need to do

B.

A detailed report of the data that informed the new vision

C.

The different options explored in the process of designing this vision

Question 27

Cloud Kicks' sales representatives are complaining that some Lightning webs components

developed as part of the partner onboarding process are slow to load and often unresponsive.

What would be the best recommendation to the team to identify the challenges and remediate the

issue?

Options:

A.

Run the Salesforce Optimizer.

B.

Utilize the Lightning Usage App.

C.

Create a case with Salesforce support.

Question 28

Cloud Kicks (CK) is going through a digital transformation exercise around its customer

support capabilities. CK's strategy designer suggests to include Omni-Channel as a part of the

company's transformation discovery.

Which channel is included in Salesforce Omni-Charmel capabilities?

Options:

A.

Onsite Visit

B.

Messaging

C.

Self-Service

Question 29

A project team at Cloud Kicks have this challenge statement: How might we increase the

adaptability?

What information is missing that belongs for well written challenge statement?

Options:

A.

The hypothesis of the solution

B.

The persona being designed for

C.

The desired outcome

Question 30

The design team at Cloud Kicks has created a vision for a new virtual try on tool for its

products, which would apply to multiple product lines, brands, and regions.

Which roadmap should the strategy designer create to communicate the planned releases of

multiple products in a single view?

Options:

A.

Portfolio roadmap

B.

Strategy roadmap

C.

Product roadmap

Question 31

Cloud Kicks is going to conduct research with users of products to better understand their needs.

What are some safeguards that should be put in place to ensure the research is conducted ethically?

Options:

A.

A customer journey map, research scenario, and a RAID log

B.

A hypothesis, project plan, and financial reimbursement for users

C.

A code of conduct, ethics training, and a research data handling polic

Question 32

A job listing company has launched a campaign around the adoption of its social app for

professional networking.

What should the team measure to gain the most trustworthy perspective and discourage artificially

increasing (or "hacking") the company success metrics?

Options:

A.

Number of times a user opens the app per day

B.

New account activations

C.

New connections made between users

Question 33

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?

Which metric should define a successful transformation outcome?

Options:

A.

Increased goal completion rate

B.

Increased human takeover rate

C.

Decreased length of support calls

Question 34

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.

Which types of outcomes should result from a Consequence Scanning workshop"?

Options:

A.

Issues to act on, influence, or monitor

B.

Issues to stop, start, or continue

C.

Issues to accept, object., or withhold

Question 35

A strategy designer is leading a project to reimagine in-app communication form. The CIO is a

key decision maker but appears to be neutral-and even, at times, a detractor to the project.

What should the designer do to gain their alignment?

Options:

A.

Set up a conversation with the CIO to name the challenge and listen to their objections

B.

Ask the sponsor to speak to the CIO on behalf of the project and explain how it meets team needs.

C.

Email the stakeholders reiterating project status and asking for any objections to the approach.

Question 36

Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy

designer to partner with the manufacturing team to look for opportunities to improve on its

sustainability goals.

What should the designer do to build and rationalize a case with this new team?

Options:

A.

Meet with the manufacturing team and give them feasible solutions.

B.

Analyze internal systems through the lens of environmental risk.

C.

Present research on climate change to the manufacturing team

Question 37

Cloud Kicks has designed two new features for its online shopping experience. Feature A is

a tracker to show existing customers when their footwear will arrive, feature B gives the option to

invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the

strategy designer use to determine which feature to build first?

Options:

A.

Outcome and bandwidth

B.

Resourcing and budget

C.

Value and effort

Question 38

The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable

device to track customers activity during workouts.

They employ footwear designers and manufacturing experts, but they lack an engineer experienced

in consumer hardware,

What should the strategy designer do to determine whether or not to pursue this product idea?

Options:

A.

Perform secondary research on common hardware issues.

B.

Hire an engineer with experience in consumer devices.

C.

Conduct an expert interview in consumer device engineering.

Question 39

Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated

fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When

should families be invited to co-create with designers?

Options:

A.

Concepting

B.

Roadmapping

C.

Prototyping

Question 40

A strategy designer leads a new UX project and needs to align with stakeholders who have

varying degrees of interest and influences the project. The designer wants to understand each

stakeholder's potential negative and positive impacts on the project.

Which tactic should be used?

Options:

A.

Stakeholder Focus Group

B.

Stakeholder Analysis

C.

Stakeholder KPIs

Question 41

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company's website navigation menu. CK's strategy designer asks the design team to revise the menu by co-designing it with end users.

Which technique should be used to do this?

Options:

A.

Consequence scanning

B.

Card sorting

C.

Heuristic review

Question 42

Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear

is possible but expensive.

What should CK focus testing efforts on to determine whether to produce at scale?

Options:

A.

Novelty, privacy, and potential to go viral

B.

Competitive advantage, impact, and own ability

C.

Desirability, viability, and feasibility

Question 43

A project team led by a strategy designer has just facilitated 3 weeks of user research.

What should thev do to identify kev insights?

Options:

A.

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

B.

Ask each team member to create insights based on their expertise and support with collected quotes.

C.

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Question 44

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program.

Which mapping process should the designer use to achieve this goal?

Options:

A.

Journey Mapping

B.

Service Mapping

C.

Ecosystem Mapping

Question 45

Cloud Kicks wants to improve its business model to be closer to its customers and provide quantifiable improvements to business efficiency.

Which framework should be used to drive the success of the new business model?

Options:

A.

Usable, Feasible, Cost-Effective

B.

Feasible, Viable, Impactful

C.

Desirable, Feasible, Viable

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Total 153 questions