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Salesforce CRT-550 Salesforce Certified Marketing Cloud Consultant Exam Exam Practice Test

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Total 149 questions

Salesforce Certified Marketing Cloud Consultant Exam Questions and Answers

Question 1

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.

Which option should be in this scenario?

Options:

A.

Personalization strings

B.

Guide Template Language

C.

SQL Query

D.

AMPscript

Question 2

A customer has three data extensions that need to be added to Contact Builder

* Customers contains customer information

* Orders contains order information

* Products contains product information

How should these data extensions be linked within an Attribute Group? Choose 2

Options:

A.

Customer Data Customers Orders Products

B.

Customer Data Customers Orders Products

C.

Customer Data Customers Orders Products

D.

Customer Data Products Orders Customers

Question 3

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

Options:

A.

Use the web analytics platform to trigger behavioral remarketing emails.

B.

Track web activity from a click on an email URL back to a specific email campaign.

C.

Pass web conversion data back into Marketing Cloud for use in email reporting.

D.

Recognize web traffic as originating from email instead of another channel.

E.

Match subscribers to web activity by passing Subscriber ID through email links.

Question 4

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective?

Choose 2 answers:

Options:

A.

Last purchase date

B.

Products purchased from a competitor

C.

Number of items per order

D.

Channel preference of customers

Question 5

An existing triggered send needs to be updated with new content

Select the correct sequence

Options:

A.

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

Question 6

What is a capability of the Import within Contact Builder? Choose 2 answers

Options:

A.

The data source can be a local file, data filter, or file on any FTP.

B.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

Question 7

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Options:

A.

Support non-English responses with Reply Mail Management.

B.

Localized language and display options based on location and culture.

C.

Tracking information for campaigns sent by each office.

D.

Localized physical mailing address displayed in the default email footer

Question 8

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

Options:

A.

Publication Lists

B.

Subscriber Keys

C.

Profile Center

D.

Send Logging

Question 9

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.

What statements are accurate regarding Attribute Groups?

Choose 2 answers

Options:

A.

They can contain only one data extension.

B.

They can be created by templates to accomplish certain tasks.

C.

They link data extensions to other data extensions or contacts.

D.

They replicate the structure from the external system data into templates.

Question 10

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options:

A.

AMPscript

B.

SSJS

C.

SQL

D.

HTML

Question 11

A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

Options:

A.

Use the Organization-Wide Email address.

B.

Use a custom Delivery Profile.

C.

Use a custom Send Classification.

D.

Use the Send From Record Owner option

Question 12

What are the similarities between Automation Studio and Journey Builder?

Options:

A.

Have duration plus wait activity (look for answers that start with JB or AS)

B.

Ability to define an email send

C.

Fire an event from Automation Studio to Journey Builder

Question 13

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.

What skillset is needed ?

Options:

A.

AMPScript

B.

HTML

C.

CSS

D.

SQL

Question 14

Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Options:

A.

Re-entry anytime

B.

Re-entry only after exit

C.

No re-entry

Page: 1 / 15
Total 149 questions