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Salesforce CRT-160 Salesforce Certified Pardot Specialist (SP21) Exam Practice Test

Note! Following CRT-160 Exam is Retired now. Please select the alternative replacement for your Exam Certification. The new exam code is Pardot-Specialist
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Total 256 questions
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Salesforce Certified Pardot Specialist (SP21) Questions and Answers

Question 1

What variable tag must be included in an email to allow prospects to manage their email preferences?

Options:

A.

%%opt_out%% or %%email_preference_center%%

B.

%%unsubscribe %% or %% email_preference_ center %%

C.

%%opt_out%% report_spam %%

D.

%%unsubscribe % or %% opt_out %%

Question 2

A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?

Options:

A.

Total Sent and Suppression Rate

B.

Click-Through Rate and Soft Bounces

C.

Tracker Domain Verification and Open Rate

D.

Total Opt Outs and Hard Bounces

Question 3

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

Question 4

A form is created to automatically register prospects to a webinar upon submission.

Which automation tool should be used to accomplish this?

Options:

A.

Adding a completion action to register prospects on the form.

B.

Creating a segmentation rule to register prospects based on the form submission.

C.

Creating an automation rule to register prospects based on the form submission.

D.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

Question 5

Which Salesforce field type is unsupported for syncing with Pardot?

Options:

A.

Lookup

B.

Picklist

C.

Number

D.

Formula

Question 6

The baseline grade will show on the prospect profile at all times.

Options:

A.

True

B.

False

Question 7

What information cannot be displayed as a graph (line or bar) on the dashboard?

Options:

A.

Prospects Created

B.

Conversions

C.

Opportunities Created

D.

Opportunities Lost

E.

All Prospects

Question 8

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Pardot*'.

What action would occur in Pardot?

Options:

A.

No new visitor record will be created.

B.

A new prospect record will be created.

C.

A new account will be created.

D.

No new prospect will be created.

Question 9

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.

In which scenario would a prospect be able to receive the emails in the program?

Options:

A.

The prospect is marked as optad out.

B.

The prospect is removed from the recipient list

C.

The prospect is removed from the suppression list

D.

The prospect is removed from both the suppression list and the recipient list.

Question 10

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

A.

Lifecycle and Profile

B.

Activities and Audits

C.

Activities and Lifecycle

D.

Profile and Audits

Question 11

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Options:

A.

Pardot only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Question 12

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

Options:

A.

3,000

B.

2,500

C.

4,000

D.

3,500

Question 13

When do prospects sync to your CRM?

Options:

A.

When the prospect fills out a form on a landing page

B.

When a prospect has been assigned to a user or queue.

C.

When the prospect has a lead score greater than 50

D.

When the prospect visits a landing page

E.

When a prospect is created manually in the Pardot database.

Question 14

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.

Which field type should they leverage?

Options:

A.

Multi-Select

B.

Checkbox

C.

Dropdown

D.

TextArea

Question 15

A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.

Which two characteristics must be true of that list?

Choose 2 answers

Options:

A.

It is a Static List

B.

It is a Dynamic List

C.

It is a CRM Visible List

D.

It is a Public List

Question 16

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Pardot Administrator take to automate this process?

Choose one answer

Options:

A.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

B.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

C.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

D.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Question 17

LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.

Which Pardot tool should they use?

Options:

A.

Dynamic Content

B.

Form Handler

C.

Custom Redirect

D.

Pardot Form

Question 18

Does an automation rule ever match a prospect more than once?

Options:

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Question 19

How can you ensure your email doesn't get stuck in spam?

Options:

A.

Create clear calls-to-action

B.

Create mobile-friendly version of the email

C.

Create a text version of the email

D.

Remove the unsubscribe from the email

E.

Add domain keys and SPF

Question 20

What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

Options:

A.

Name

B.

Company

C.

Phone

D.

Email address

Question 21

What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Options:

A.

Use a dynamic list.

B.

Use a completion action.

C.

Use an automation rule.

D.

Use a segmentation rule.

Question 22

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

Options:

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

Question 23

What does Pardot use to track HTML email opens?

Options:

A.

A tracking link is used as soon as a prospect clicks to open the email.

B.

A tracking pixel loads on HTML emails when images are downloaded.

C.

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

D.

A tracking pixel loads on text emails when images are downloaded.

Question 24

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Options:

A.

Total submissions

B.

Unique submissions

C.

Conversions

D.

unique clicks

Question 25

What is needed for a page action to trigger for a prospect visiting a high value web page?

Options:

A.

Create an automation rule based on the specific webpage.

B.

Add a completion action on the landing page.

C.

Adding a page action and Pardot tracking code on the page.

D.

Adding a page action on the form.

Question 26

Which two actions occur when an automation rule is deleted?

Choose 2 answers

Options:

A.

Prospects will no longer be able to match the rule.

B.

The rule will be sent to the recycle bin in paused mode.

C.

Actions that have applied to prospects are undone.

D.

Any prospects who matched the rule will be deleted.

Question 27

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Options:

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

Disable Visitor Activity Throttling and send autoresponder emails after every submission

C.

Attribute all prospect activities to prospect record after every submission

D.

Execute form handler in real time after every submission

Question 28

What information is required when creating a prospect manually?

Options:

A.

Campaign, Company, Email, Score

B.

Account, Email, Profile, Score

C.

Campaign, Email, Full Name, Profile

D.

Campaign, Email, Profile, Score

Question 29

A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.

Which form field option should be enabled?

Options:

A.

Maintain the initial value upon subsequent form submissions

B.

Always display even if previously completed

C.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

D.

Include "Not you?" link to allow visitors to reset the form

Question 30

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Pardot asset to use?

Options:

A.

Pardot landing page without a form

B.

Pardot form

C.

Pardot form handler

D.

Third party form

Question 31

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Options:

A.

A prospect being converted from a Lead to a Contact

B.

A prospect sending an email to their assigned user

C.

A prospect clicking on a tracked link in an email

D.

A prospect submitting a form on a landing page

Question 32

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Options:

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

Question 33

When is a prospect automatically removed from future email sends?

Options:

A.

Soft Bounce

B.

Hard Bounce

C.

Any Bounce

D.

None

E.

After 5 Soft Bounces

Question 34

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Options:

A.

Landing page error

B.

Unsubscribed from email

C.

Assigned to a user

D.

Webinar attended

E.

Form submission

Question 35

New feature alerts can be found at the top of the dashboard.

Options:

A.

True

B.

False

Question 36

What causes a sync from Salesforce to Pardot?

Options:

A.

Updating a formula field in Salesforce

B.

Updating a field on a Contact record that does not have an email address

C.

Opening a one to one email

D.

Making field changes to a Lead or Contact record

Question 37

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

Question 38

What does the Data.com connector allow you to do?

Options:

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

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Total 256 questions
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