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Salesforce B2C-Solution-Architect Salesforce Certified B2C Solution Architect (SU24) Exam Practice Test

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Total 151 questions

Salesforce Certified B2C Solution Architect (SU24) Questions and Answers

Question 1

An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes.

They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.

Which approach should a Solution Architect recommend?

Options:

A.

Add new instances to the Primary Instance Group for new sandboxes in each realm.

B.

Add a Tertiary Instance Group to add sandboxes to the existing realm.

C.

Add a new realm for each new market to get additional sandboxes for each realm.

D.

Add new sandboxes to the Secondary Instance Group for the current realm.

Question 2

An organization wants to implement B2C Commerce, Marketing Cloud, and Service Cloud in a phased manner with the goal of keeping the overall project manageable and achieving a quick return on investment.

Their current legacy commerce system is home grown and has frequent, costly outages— making this the highest priority for replacement. The current marketing platform collects only basic analytics from email marketing campaigns and has no awareness of the larger customer context. Currently, the call center meets most customer needs but the process is time-consuming and forces the agent to interact with multiple disconnected systems.

Which two implementation strategies should a Solution Architect recommend when rolling out an integrated customer experience across B2C Commerce, Marketing Cloud, and Service Cloud?

Choose 2 answers

Options:

A.

Implement Marketing Cloud immediately after B2C Commerce in order to leverage the Marketing Cloud Contact Key as the Service Cloud Contact ID when Service Cloud is implemented later.

B.

Implement Marketing Cloud and Service Cloud together in one phase after B2C Commerce to ensure that they share a common view of the customer from the beginning.

C.

Implement Service Cloud immediately after B2C Commerce in order to leverage the Service Cloud Contact ID as the Marketing Cloud Contact Key when Marketing Cloud is implemented later.

D.

Implement all three clouds at the same time; the primary identifiers for all three clouds must be synced to the others from the start in order to achieve a unified experience.

Question 3

An existing Salesforce customer has B2C Commerce, Service Cloud, and Marketing Cloud, but none of their customer data is integrated. Marketing Cloud has around 2 million subscribers using email address as the subscriber key, B2C Commerce has 750,000 registered customers, and Service Cloud only has records for about 50.000 customers who have previously created support cases or contacted customer service.

What is the optimum sequence of events a Solution Architect should follow when integrating customer data across these systems?

Options:

A.

Marketing Cloud Subscriber Key Migration, Load Marketing Cloud Subscribers into Service Cloud, Load Service Cloud

Contact IDs into Marketing Cloud, Load B2C Commerce customers into Service Cloud, Enable Marketing Cloud Connect

B.

Load B2C Commerce customers into Service Cloud, Load Marketing Cloud Subscribers Into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Marketing Cloud Subscriber Key Migration, Enable Marketing Cloud Connect

C.

Load B2C Commerce customers into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Marketing Cloud Subscriber Key Migration, Load Marketing Cloud Subscribers into Service Cloud, Enable Marketing Cloud Connect

D.

Marketing Cloud Subscriber Key Migration, Enable Marketing Cloud Connect, Load Marketing Cloud Subscribers into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Load B2C Commerce customers into Service Cloud

Question 4

Northern Trail Outfitters (NTO) exported all the Account records from Salesforce and used a data transformation tool to clean up values in the phone field using a standardized format. The export file has more than 2 million records. During previous data loads for similar updates on the Account object, NTO did not experience any issues with row lock.

Which feature of Data Loader should be used to load this data back into Salesforce faster?

Options:

A.

REST API

B.

Bulk API Serial Mode

C.

SOAP API

D.

Bulk API

Question 5

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

Options:

A.

Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder

B.

Use SMS as a channel due to its significantly higher engagement rate as compared to email

C.

Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

D.

Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

Question 6

A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform. 7

The company needs a system that can;

*Deliver a full list of all customer orders throughout their engagement lifetime

* Provide lifetime engagement tracking and history of the customer

* Calculate the lifetime value of customers based on their orders

Which three systems should a Solution Architect recommend to meet the company's requirements?

Choose 3 answers

Options:

A.

Sales Cloud

B.

Service Cloud

C.

Heroki

D.

Materials Written

E.

Marketing Cloud

F.

Salesforce Order Management

Question 7

Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.

Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers

Options:

A.

NTO can use Marketing Cloud REST API for integrating with Service Cloud.

B.

The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.

C.

The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.

D.

NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.

Question 8

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the

Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic

content from multiple sources.

How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

Options:

A.

Utilize Synchronized Data Sources within Marketing Cloud.

B.

Implement a custom integration between Marketing Cloud and the Customer Success Platform.

C.

Install and configure Distributed Marketing to make content accessible.

D.

Use Marketing Cloud Connect to fetch the expected data using APIs at send time.

Question 9

Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizing CDP as a means of unifying all of their systems and recognize their existing customers as individuals across systems. They are about to install the Commerce Cloud CDP Connector and would like to understand how the unified profile process will work.

What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?

Options:

A.

Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments

B.

Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments

C.

Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments

D.

Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments

Question 10

A company plans to migrate their existing storefront to B2C Commerce as they face a number of performance and scalability issues. They use a custom-built marketing tool for customer engagement that is tightly coupled with the legacy storefront. s

The storefront has roughly 200,000 subscribers in total, 10,000 visitors per day, and an average of 1,000 emails that are sent out every day. They expect a large number of subscribers to use their mobile devices to visit the storefront and place orders. f

What recommendations should a Solution Architect make to re-architect this solution based on the specified requirements?

Options:

A.

Build the storefront using the Storefront Reference Architecture (SFRA) and adopt Marketing Cloud for customer engagement.

B.

Build the storefront using B2C Commerce SiteGenesis architecture and adopt Pardot for customer engagement.

C.

Modify the frontend for the existing legacy storefront to be mobile responsive. Decouple the custom-built marketing tool so it is no longer tightly tied to the storefront.

D.

Build the storefront using a headless commerce architecture and adopt Pardot for customer engagement.

Question 11

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

Options:

A.

Transactional Data Extension

B.

Standard Data Extension

C.

Synchronized Data Extension

D.

Sendable Data Extension

Question 12

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.

Which consideration should a Solution Architect voice to the marketing team when designing this solution?

Options:

A.

Leads can be merged and converted in Marketing Cloud.

B.

Leads and contacts are unique records in Marketing Cloud.

C.

The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.

D.

Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.

Question 13

A luxury retailer is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for being open with their customers when it comes to their customers' purchases. For example, if a customer asks for a record of their recent purchases, they provide it very quickly within their stores. They would like this to reflect in their online presence as well.

Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to providing customers access to their own data?

Choose 2 answers

Options:

A.

Use the Contact Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single contact.

B.

Use the Customer Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single customer.

C.

Use the Contact Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single contact.

D.

Use the Customer Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single customer.

Question 14

Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their ecommerce sites and their communities. Communities are treated as an identity provider (IDP) for commerce. The communities also allow self-service support for products via knowledge articles and crowd-sourced Knowledge and Chatter.

For which customer data should Experience Cloud be the system of record?

Options:

A.

Authentication credentials

B.

Address book

C.

Wishlist

D.

Payment information

Question 15

A company is beginning a multi-cloud implementation involving B2C Commerce and Service Cloud. The company wants to trace configuration and code changes as much as possible and ensure basic standards for code quality.

Which three options should a Solution Architect recommend to help the company with this goal?

Choose 3 answers

Options:

A.

GIT Repository

B.

Static Code Analysis tools

C.

CI/CD Pipelines

D.

Smoke testing

E.

Salesforce DX

Question 16

Universal Containers (UC) Is planning a campaign for its newly-launched product categories. They have already run similar campaigns in the past and want to cross-sell this new product to their existing customers. To achieve this, they are creating customer group segments using its e-commerce strategies while adhering to the current customer's compliance preferences for previous campaigns.

Which two products should a Solution Architect include in the architecture to meet UC's needs?

Options:

A.

Marketing Cloud and B2C Commerce

B.

Marketing Cloud and Service Cloud

C.

Marketing Cloud and Sales Cloud

D.

Service Cloud and B2C Commerce

Question 17

A merchant has implemented a custom solution on B2C Commerce, exposing a configurable outdoor table composed of multiple, different SKUs representing the table top, legs, hardware, cover, and optional extended warranty.

On the B2C Commerce storefront, customers can select from any in-stock options for each of the components to create their perfect table before check-out. Although the final product is presented to the customer as one table, inventory is tracked at the component level, and all of the component SKUs must be sent to the Order Management System in the resulting commerce order.

Which two solutions would allow the merchant to make this custom product experience available in Service Cloud to support the customer service rep purchasing and feature review''

Choose 2 answers

Options:

A.

Create a custom Open Commerce API {OCAPI) endpoint on B2C Commerce to expose the custom product options and component availability in real time to support a custom experience in Service Cloud.

B.

Create a custom B2C Commerce job to export custom product component data on a nightly basis and import into Service Cloud to support a

custom experience.

C.

Use hooks to extend the existing Open Commerce API (OCAPI) product endpoint with additional information about the custom product options and component availability in real time to support a custom experience in Service Cloud.

D.

Use Customer Service Representative (CSR) Order on Behalf Of to access the existing B2C Commerce storefront as a CSR acting on behalf of a customer when making purchases or reviewing custom products.

Question 18

A company uses Service Cloud and B2C Commerce and now wants to enable the ‘Order on Behalf of functionality on its storefront.

Which two actions should a Solution Architect take to ensure agents can use the ‘Order on Behalf of’ functionality?

Choose 2 answers

Options:

A.

Apply the "Order on Behalf of permission set to Service Cloud users.

B.

Verify that the permissions for the B2C Commerce account support ‘Order on Behalf of’.

C.

Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.

D.

Configure agents to use SSO between B2C Commerce and Service Cloud.

Question 19

Universal Containers (UC) is working on an initial release of Service Cloud and B2C Commerce. The UC management team is excited about the new features and wants to go to market with the new solution as soon as possible even though the requirements are not completely mapped out.

A Solution Architect is asked to evaluate when UC can go live with a new B2C Commerce site, automated chatbots, Einstein case classification, Service Cloud Voice, and analytics.

How should a Solution Architect respond to the management team's request to help formulate a roadmap for these new capabilities?

Options:

A.

Facilitate a workshop with the management team, applying the relationship design process to create a roadmap aligned to business objectives.

B.

Facilitate a workshop with the development team and create a list of prioritized user stories that can then be used to create a detailed roadmap.

C.

Ask to follow the management team for a week to gain a better understanding of how they work and what information they need to formulate their roadmap.

D.

Ask each member of the management team about their top three concerns, and use it to formulate the roadmap.

Question 20

A company wants to integrate B2C Commerce and Service Cloud with Order Management so that customers who are shopping online can receive support from service agents during returns, exchanges, and payments. The company wants to send order and transaction information to Service Cloud so that agents have the most up-to-date information when providing service to customers.

What capabilities of a B2C Commerce and Service Cloud integration can a service agent benefit from most?

Options:

A.

Service agents leverage order cancellation but only with custom development.

B.

Service agents leverage products, catalog, and inventory information directly in Service Cloud.

C.

Service agents leverage order line items, shipment, and payment information in Service Cloud.

D.

Service agents leverage the entire case history inside of B2C Commerce.

Question 21

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.

Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Options:

A.

Enable Contact to Multiple Accounts

B.

Duplicate Matching Rules

C.

Lightning Data Services

D.

Customer Data Platform

Question 22

A company wants to use the Salesforce Platform for their needs. They need a marketing solution, an online ordering platform, and a b solution for service agents, The goal of the company is to provide end-to-end support for their customers.

What is an example of a deliverable that the Solution Architect should provide to make sure the company understands the solution that is needed?

Options:

A.

Technical Design Specification showing the data mapping/model and systems integration

B.

Final design document for storefront pages and service agent experience

C.

Email templates and copy for suggested marketing emails

D.

Organization chart of the company completed by the Solution Architect

Question 23

A multi-brand company uses 82C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across these Salesforce products, The company has one B2C Commerce realm Serving two storefronts, a Salesforce ora, and a

Marketing Cloud Instance. None of these Salesforce Clouds are integrated. The company wants to know which Salesforce products require custom integration for this multi-cloud architecture.

Which two considerations should a Solution Architect provide to answer the company’s question?

Choose 2 answers

Options:

A.

An integration between Service Cloud and B2C Commerce is not necessary, as these clouds are natively integrated and both products are built on the Salesforce Platform.

B.

An integration must be developed between 82C Commerce and Service Cloud to enable the synchronization of customer profiles and unlock REST API access between the two products.

C.

An integration must be developed between Service Cloud and Marketing Cloud to enable Marketing Cloud REST API access from Service Cloud.

D.

An integration must be developed between B2C Commerce and Marketing Cloud to enable Marketing Cloud REST APT access from B2C Commerce.

Question 24

A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.

The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.

What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers

Options:

A.

Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud

B.

Engagement history from the lead record will be natively available for contact record in Marketing Cloud

C.

Leads are unique contact records in Marketing Cloud

D.

Leads can have detrimental impact on quality of contact records in Sales Cloud

Question 25

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.

How should a Solution Architect describe the role of CDP in this context7

Options:

A.

CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.

B.

When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

C.

CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.

D.

CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.

Question 26

A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID.

What solution should a Solution Architect recommend to achieve this need?

Options:

A.

Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist. Use an automation in Marketing Cloud nightly to remove any duplicate contacts that may be introduced with Marketing Cloud Connect.

B.

Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt.

C.

Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt.

D.

Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.

Question 27

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.

Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

Options:

A.

Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart

emails; Service Cloud to track email opens and forwards.

B.

Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart

emails; Marketing Cloud to track email opens and forwards.

C.

B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails;

Service Cloud to track email opens and forwards.

D.

Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens

and forwards.

Question 28

A company wants to use the Satesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience.

What is an example artifact that can be used to ensure the company understands the systems involved in the solution'

Options:

A.

Journey map

B.

Product backlog

C.

Reference architecture

D.

Storefront wireframes

Question 29

A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the

coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails.

Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?

Choose 2 answers

Options:

A.

Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.

B.

Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.

C.

After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.

D.

After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.

Question 30

A customer service team raised a new business requirement that requires a multi-cloud solution design between B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect has been hired to lead the design of the multi-cloud solution.

Which two actions should the Solution Architect take to accurately capture requirements and deliver the solution overview?

Choose 2 answers

Options:

A.

Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured.

B.

Conduct discovery workshops and upon completion present the solution back to the design authority or executive stakeholders to validate the solution.

C.

Conduct discovery workshops to create a user acceptance testing document and invite business owners, each cloud technical architect, and implementation development team.

D.

Include the customer service team so that they can provide detailed user stories prior to the discovery workshops.

Question 31

A company actively uses CI/CO processes for their Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to their architecture. Under the current setup each developer has their own developer sandbox for development. Developers merge their changes into a sandbox for QA regularly, then once every week changes are moved to staging, and from staging to production instances.

Which set up should a Solution Architect propose to support this development approach considering costs and data segregation?

Options:

A.

Set up one Marketing Cloud instance with a business unit for production and one business unit for testing that is connected to all Developer sandboxes

B.

Set up one Marketing Cloud instance for testing and one for production, where the testing instance is connected to the staging sandbox

C.

Set up one Marketing Cloud instance for each sandbox in Service Cloud

D.

Set up one Marketing Cloud instance for production and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes

Question 32

An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.

Which two options should a Solution Architect configure to accomplish this?

Choose 2 answers

Options:

A.

Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are

attributed a tier level.

B.

Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are

routed to teams. Marketing Cloud must integrate with B2C Commerce to leverage purchase data necessary for these calculations.

C.

Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer

submitting the case and the availability of agents supporting each tier level.

D.

Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing

feature and synchronized back to B2C Commerce and Marketing Cloud.

Question 33

Northern Trail Outfitters (NTO) recently implemented the Service Cloud Connector between B2C Commerce and Service Cloud. They released a new feature that allows customers to add their favorite National Park to their profile. After an attempt to help a customer, a

service agent informs the Director of IT that they cannot see or update the new National Park value on the profile in the Service Cloud console.

What should the Solution Architect keep in mind to avoid data exchange issues after implementation?

Options:

A.

Check the fieldMapping custom settings in Service Cloud to confirm the nationalParks attribute was mapped from the Commerce Profile to the Service Contact

B.

Check the field-level security for nationalParks is set to read only

C.

Check that the nationalParks value was added to the Profile Custom Object in B2C Commerce

D.

Check that the nationalParks value is defined in the json of the B2C Commerce Customer Data API

Question 34

During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.

Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?

Choose 3 answers

Options:

A.

Will the teams need the ability to change designs?

B.

Does the team need front-end development capabilities?

C.

How many survey responses would you anticipate in a peak 24-hour period?

D.

Will you ever have more than nine possible answers for a survey question?

E.

How often do you update surveys?

Question 35

A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.

Their B2C Commerce is configured with two realms: ANZ and SE Asia. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.

Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?

Options:

A.

Use a separate Marketing Cloud tenant for each site

B.

Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm

C.

Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm

D.

Use a single Marketing cloud tenant and map business units to each realm

Question 36

Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter.

What data should be maintained within Experience Cloud as the primary system?

Options:

A.

Core profile data (name, email)

B.

Shipping address

C.

Payment methods

D.

Communication preferences

Question 37

A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.

Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?

Choose 2 answers

Options:

A.

Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.

B.

Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.

C.

Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.

D.

Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.

Question 38

A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.

What approach should a Solution Architect recommend to fulfill this requirement?

Options:

A.

Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.

B.

Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.

C.

Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.

D.

Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.

Question 39

Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.

Which option should a Solution Architect configure to accomplish this7

Options:

A.

Auto Response rules and Support Processes

B.

Apex trigger on a Case object

C.

Queues and Assignment rules

D.

Auto-launched Flow with a Record Trigger

Question 40

Universal Containers (UC) uses B2C Commerce, Marketing Cloud, and Salesforce OMS for their online sales capabilities. Given recent logistics constraints and challenges, many customers are asking UC for the ability to make their purchases online but pick them up at a local store or location (BOPIS).

Which consideration should a Solution Architect keep in mind when designing a solution for UC that would allow for this functionality?

Options:

A.

Manage inventory data inside of Salesforce OMS so it is easier to parse by store.

B.

Manage B2C Commerce geolocation data for stores on an order by order basis.

C.

Manage inventory data inside of B2C Commerce so it is easier to parse by store.

D.

Marketing Cloud Mobile Push is required for this solution and must be enabled.

Question 41

A holding company owns and operates a large number of brands internationally. They are interested in migrating from a home-grown solution to a Salesforce multi-cloud solution as part of a new digitalization initiative to optimize IT spending across the brands. The brand any would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement. Given that the company has operations and customers in Brazil Canada Europe Japan Russia and the United States, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security?

Choose 2 answers

Options:

A.

Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.

B.

Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced.

C.

Enable Transparent Data Encryption in Marketing Cloud to ensure that Marketing engagement data is encrypted at rest. Written

D.

Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in.

Question 42

Northern Trail Outfitters (NTO) wants to bring data from across all parts of their Salesforce Customer Success Platform Into the Marketing Cloud account. A Solution Architect recommends using Synchronized Data Sources In Contact Builder and Marketing Cloud Connect to Integrate multiple business units In their account.

Which API does the Solution Architect need to use with Marketing Cloud Connect for this integration?

Options:

A.

Tooling API

B.

REST API

C.

SOAP API

D.

Streaming API

Question 43

A company is using both Service Cloud and B2C Commerce but they are not using Mulesoft or any other integration middleware and do not plan on adding that in the near future. However, there is a need to keep customer records in sync across both Service Cloud and B2C Commerce. When a change to the customer record in Service Cloud takes place, such as an updated customer name, the same customer record should be updated in B2C Commerce. Assume that there is a common ID that uniquely identifies the customer across the two systems.

How should a Solution Architect deliver the desired functionality?

Options:

A.

Send a platform event from Service Cloud and subscribe to the platform event in B2C Commerce using the built-in functionality

B.

Develop a custom solution in Service Cloud to consume and communicate with B2C Commerce APIs

C.

Send an Outbound Message from Service Cloud and catch and handle the Outbound Message using the B2C Commerce APIs

D.

Use change data capture to send a message from Service Cloud and catch and handle the message using B2C Commerce Service Cloud Connector

Question 44

A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.

Which two considerations are relevant for the merchant when determining an appropriate solution?

Choose 2 answers

Options:

A.

With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.

B.

With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.

C.

Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.

D.

Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.

Question 45

A telecommunications company is implementing Service Cloud and Experience Cloud with a goal to have a single view of their customers. Current system limitations have resulted in many duplicate and incomplete customer records with inadequate data quality in the millions of records. They want this issue remediated when migrating the data to Service Cloud and Experience Cloud.

Which two activities and tools should a Solution Architect recommend to address these concerns when planning the data migration activity and assure it is completed in a timely manner?

Choose 2 answers

Options:

A.

Q Duplicate Management in Salesforce can be used to identify and manage duplicate records.

B.

Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set.

C.

Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox.

D.

Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox.

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