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MyCo, a telecommunications company, wants to present customers with a free 2GB data offer when contacting the call center for mobile number portability. Which arbitration factor do you configure to implement this requirement?
Reference module: Detecting unwanted bias
MyCo, a telco, has introduced mobile data packages for students. As a policy, MyCo does not want to discriminate based on gender when presenting the offers. As a Decisioning Consultant, how do you configure the ethical bias policy to allow no bias?
MyCo, a telco, wants to offer a Fiber Optic Cable package only to customers who live in towns that have fiber optic cable available. Which engagement policy condition best suits this requirement?
Reference module: Next-Best-Action in an omnichannel environment
A bank uses Pega Customer Service in its contact center. When a call comes in, it is routed to a service representative. Once the service representative accepts the call, the Customer Decision Hub (CDH) determines the Next-Best-Action to be offered to the customer. What two pieces of information is used by the Customer Decision Hub to determine the Next-Best-Action recommendations? (Choose Two)
Reference module: Creating and understanding decision strategies. In a decision strategy, to use a customer property in an expression, you _____.
To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.
To access a property from an unconnected component, you use the____________.
U+ Bank is currently running outbound communications for home loan offers and credit cards. They have added five new actions to the Credit Cards group. They would like to enable these actions in the email channel. What are the two minimum configurations that must be made? (Choose Two)
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on its website to promote new offers to each customer.
Place the events in the sequential order.
In an organization, customer actions are applicable to various business issues. What is the best way to organize them?
Myco, a telco, wants to present their customers with new credit card offers – the Diamond card, the Platinum card, and the Gold card – on their web portal. As a decisioning consultant, you want to determine which will be the best performing action by running a distribution test. In this scenario, which report will test this requirement?
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?
U+ Bank has decided to use the Pega Customer Decision Hub™ to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.
A bank is currently doing cross-sell on the web by showing various credit cards to its customers. Due to the credit limits of each card, the bank wants to present credit cards only to suitable customers who have a credit score greater than 500. Which component helps you to calculate a customer’s credit score?
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.
If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?
An outbound run identifies 100 Standard Card offers, 50 on email and 50 on the SMS channel. If the above volume constraint is applied, how many actions will be delivered by the outbound run?
U+ Bank realizes that customers have ignored a particular mortgage offer. As a result, the bank wants to offer the action 30% more frequently. Which arbitration factor do you configure to implement this requirement?
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
Through analysis of customer lifecycles, Next-Best-Action ________
Reference module: Analyzing customer distribution using Pega Value Finder.
Myco, a telco, is working on implementing a project in which post-paid offers are presented to qualified customers. In the build stage of the ideation, the business wants to look for new opportunities to improve marketing. As a Decisioning Consultant, which simulation do you run to meet the requirement?
MyCo, a telecommunications company, wants to implement one-to-one customer engagement using Pega Customer Decision Hub™. Which of the following real-time channels can the company use to present Next-Best-Actions? (Choose Three)
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)
MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
What is the name of the property that is automatically recomputed for each decision component?
A bank wants to leverage Pega Customer Decision Hub’s Next-Best-Action capability to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?
