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Oracle Responsys Marketing Platform 2022 Implementation Professional Questions and Answers

Question 1

Whichthree precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

Options:

Check to make sure there are no forms referencing the column.

Ensure that there are no active campaigns referencing the column to bedeleted.

Ensure that there are no Connect jobs updating the column to be deleted.

Check to see whether the data column is being used by the customer for external analytics purposes.

Question 2

One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.

What are two reasons why this is happening? (Choose two.)

Options:

Hard bounce rates are 10% or higher.

Recipients are forwarding your emails to everyone in their address books.

Your open rates have dropped somewhatsince last month.

The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Substantial (5%) increase in click-through rates on last week’s promotional campaign.

Question 3

You are working on a campaign to collect responses for 45 days.

How should you ensure that it closes 45 days after launch?

Options:

In the Campaign Workbook’s Launch Options, configure 45 days for Auto-Close after launch.

Create a calendar reminder and manually close the campaign.

In the Program Designer, configure 45 days for Auto-Close after launch.

In ManageCampaigns, select 45 days for the end element.

Question 4

You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.

Which RPL code should you use to insert this document?

Options:

<#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

<$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

<#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Question 5

Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

Options:

Question 6

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Options:

Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.

In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Question 7

You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."

How should you correct this error?

Options:

Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.

You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.

The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.

Question 8

Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a proﬁle list contact from opt-in toopt-out? (Choose three.)

Options:

Recipient deletes a promotional email from the inbox.

Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

Recipient selects a Reply-to unsubscribe in a promotional email.

Recipient registers a SPAM complaint for an email.

Recipient inbox is full, so the promotional email is rejected by the server.

Question 9

An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.

Which key from the client key pair must you send to Responsys?

Options:

Private

Public

Secure

Master

Question 10

Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

Options:

Memo text – unlimited number of characters

Time stamp

Currency

Number

Medium text – up to 100 characters

Binary string

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Oracle 1z0-1032-22 Oracle Responsys Marketing Platform 2022 Implementation Professional Exam Practice Test

Oracle Responsys Marketing Platform 2022 Implementation Professional Questions and Answers

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