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GInI CInP Certified Innovation Professional (CInP) Exam Practice Test

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Total 246 questions

Certified Innovation Professional (CInP) Questions and Answers

Question 1

Design Thinking asks three fundamental questions about each proposed solution. The second of these — the Business element — asks what?

Options:

A.

Is it feasible technologically?

B.

Is it acceptable to our managers?

C.

Is it desirable to users?

D.

Is it viable to the business?

Question 2

Throughout Stage 4 of the GInI InMS, the organization will have many opportunities for feedback loops, where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

Options:

A.

Reinforce, redirect, or kill

B.

Reimagine, renew, or accelerate

C.

Reinstate, refocus, or ignore

D.

Remove, restore, or monitor

Question 3

The final step for projects in the Back End is to ramp up production and deliver of the offering. This completes the process of taking a new idea from concept to reality, and - because of scaling up the offering - is where the business will finally begin to do what?

Select one correct answer from the list

Options:

A.

Realize its return on the investment.

B.

Reward the team that launched the offering.

C.

Relax and enjoy the benefits for the next several years.

D.

Be able to tout how innovative it is.

Question 4

When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is used to address the problem space, it begins with one fundamental question, namely ______.

Select one correct answer from the list:

Options:

A.

What new idea is the market really excited about, and thus what new experience is it seeking, along with how that experience transcends all current experiences.

B.

What opportunity is the market unaware of, and thus what new innovation will it embrace, along with what new " jobs " that innovation can do for them.

C.

What problem is the market needing to be solved, and thus what value, experience, or other outcome is it seeking, along with what " jobs " are needed to achieve that outcome.

D.

What new technology is the market wanting to employ, and thus what breakthrough new product is it seeking, along with what " jobs " that product needs to accommodate.

Question 5

A very broad array of different types of Market Research exist. Most of these can be classified into one of two groups: either ________ or ________ research.

Options:

A.

quantitative / qualitative

B.

objective / subjective

C.

analytical / empirical

D.

hard / soft

Question 6

A seventh step for projects in the Front End is for teams to further validate and scope the opportunity they are pursuing - something they should be in a position to do at this point. This involves the team conducting analyses to understand where they are with their knowledge of the opportunity, including what three considerations? "

Select one correct answer from the list:

Options:

A.

The amount of media hype involved, the scale a new brand may be able to achieve, and the financial outlay required to realize that.

B.

The number of existing customers involved, the scale a new technology may be able to achieve, and the price that customers will be willing to pay for that.

C.

The scope of the issue involved, the scale a solution may be able to achieve, and the financial return that can be expected from that.

D.

The interest of the stakeholders involved, the scale the business may be able to achieve, and the added brand equity that can be expected from that.

Question 7

___________ is one of the 12 Purposes of Prototyping in which we build prototypes to engage the mind ' s " analysis and synthesis engine " , since having something to turn over in one ' s hands helps the mind to better understand a concept or at least keep the mind exploring for more new ideas.

Select one correct answer from the list

Options:

A.

Build to Empathize

B.

Build to Learn

C.

Build to Think

D.

Build to Clarify

Question 8

Coming out of a brainstorming session, a group should carry forward a wide-ranging selection of ideas for subsequent evaluation and potential prototyping. This ensures they preserve the full breadth of concepts they generated and do not revert back to the obvious " safe " choices.

Select one correct answer from the list:

Options:

A.

Get too carried away with crazy, radical ideas

B.

Get too far away from who the business is

C.

Revert back to the blue sky dreaming that so many of them are prone to

D.

Revert back to the obvious " safe " choices

Question 9

Qualitative studies are generally conducted in one of two ways—either online or as fieldwork. The latter involves going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.

Select one correct answer from the list:

Options:

A.

Going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest

B.

Going out into the field and taking pictures of random subjects doing random things

C.

Going door-to-door to conduct user surveys

D.

Setting up kiosks that ask people to answer a survey on the spot

Question 10

The basic formula of a successful business is the storyline of a hero overcoming obstacles to save the day. For us as Innovators, that means what?

Select one correct answer from the list:

Options:

A.

Make the world a better place

B.

Find a need and meet it

C.

Secure financial backing and scale up a huge business

D.

Look innovative as absolutely possible

Question 11

In selecting new ideas in Stage 3 of the GInI InMS, the organization must make every effort possible to use real data in their decision-making, as this forces them to accept reality as it really is.

Select one correct answer from the list:

Options:

A.

Make fiscally conservative assumptions

B.

Accept reality as it really is

C.

Fall back on statistics, which they can easily frame to their needs

D.

Choose whichever ideas they feel will sell the most

Question 12

Taking a portfolio approach to using Mechanisms of Engagement produces outcomes that impact what?

Options:

A.

The business ' underlying cost structures, and thus profit margins.

B.

How lean the business is able to operate.

C.

The business ' immediate bottom line.

D.

The short, medium, and long-term time horizons for the business.

Question 13

In Stage 5 of the GInI InMS, the purpose of a Pilot is to provide a final grand opportunity for commercial validation of the concept, allowing the business to develop greater confidence that its hypothesis and solution were both valid, and thus the offering will be capable of scaling to its full expected potential.

Select one correct answer from the list:

Options:

A.

Its problem statement and solution statement were both valid, and thus the offering will be better than its competitors’ offerings

B.

Its postulates and concepts were both valid, and thus the offering will realize substantial media buzz

C.

Its theories and ideas were both valid, and thus the offering will be liked by its customers

D.

Its hypothesis and solution were both valid, and thus the offering will be capable of scaling to its full expected potential

Question 14

Evaluation and Selection in Stage 3 of the GInI InMS is _____ and may be run as a series of refining steps for initial and then final selection.

Options:

A.

a once-and-done process conducted once each year, just after Strategic Planning.

B.

a basic process conducted periodically as dictated by the CEO or CInO.

C.

an ongoing process conducted in waves, or cohorts

D.

a cyclical process that usually involves lots of debates and dissenting opinions

Question 15

Organizations should be aware that in the Evaluation process of Stage 3 of the GInI InMS, the confidence level around certain metrics can be low given how far out in time they are from the present, and thus a certain amount of subjectivity and judgment will be inherent in the process.

Select one correct answer from the list:

Options:

A.

Guessing

B.

Mostly unknowns

C.

A certain amount of subjectivity and judgment

D.

A certain amount of optimistic speculation

Question 16

One of the Program Leader ' s jobs in relation to Engagement is to select and deploy the engagement mechanisms most suited to special needs that arise from different functional groups and/or business units in the business.

Select one correct answer from the list:

Options:

A.

anyone, working anywhere

B.

deep deficiencies

C.

surprising new opportunities

D.

different functional groups and/or business units

Question 17

The aim of ________________ is to collect feedback from a large number of respondents in order to reveal specific patterns in their responses that yield new insights for researchers.

Select one correct answer from the list

Options:

A.

quantitative market research

B.

design research

C.

qualitative market research

D.

user research

Question 18

In driving their teams toward final confirmation and proof of a new innovation concept, the Project Leader must know what the most appropriate type of ________ is, and how to properly ________ these.

Options:

A.

production process / plan

B.

design / define

C.

pilot / lead

D.

research / guide

Question 19

________ are ongoing communities of professional peers organized around specific subjects, formed so that these individuals can share their expertise and help one another out as desired. This in turn stokes occasional inputs into the Innovation Funnel, while also helping to further the organization’s capabilities.

Options:

A.

Villages of Experts

B.

Centers of Excellence

C.

Communities of Practice

D.

Kingdoms of Craft

Question 20

The third step in the GInI Breakthrough Innovation Method—Oblique Examination—involves both divergent and convergent processes.

Select one correct answer from the list:

Options:

A.

Fast / slow

B.

Divergent / convergent

C.

Problem / solution

D.

Internal / external

Question 21

Good Innovation Teams - those populated with the right types of individuals - should be given what in their work?

Options:

A.

A strict, well-defined mandate with predefined plans.

B.

Detailed instructions and clear guidance.

C.

Latitude and autonomy.

D.

Lots of opportunities to play and have fun.

Question 22

Though __________ is often required, it can be costly. For that reason Innovation Teams must first try to use __________ as much as they can.

Select one correct answer from the list

Options:

A.

Primary Research / Secondary Research

B.

Deep Research / Shallow Research

C.

Secondary Research / Primary Research

D.

Initial Research / Follow-on Research

Question 23

A Core Innovation Team is a special dedicated team whose sole job is to carry out _____ in the business, doing so one at a time to ensure focus.

Options:

A.

process-improvement initiatives

B.

innovation projects

C.

design and branding studies

D.

research studies

Question 24

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

Options:

A.

Adding new features to the offering

B.

Hyping a new technology

C.

Initiating research and development into a new technology

D.

Using a new technology

Question 25

Hard Research generally consists of two areas, namely Technology Research and Development and Intellectual Property Research.

Select one correct answer from the list:

Options:

A.

Theoretical Science and Journal Publication

B.

Scientific Discovery and Engineering Design

C.

Technology Research and Development and Intellectual Property Research

D.

Psychology Research and Development and Real Property Research

Question 26

Design Methods bring Design Thinking to life by allowing teams to study problems and evaluate potential solutions.

Select one correct answer from the list:

Options:

A.

Study problems and evaluate potential solutions

B.

Study users and evaluate potential trends

C.

Study markets and evaluate potential strategies

D.

Study markets and evaluate potential opportunities

Question 27

Because “The Marketer” will coordinate all the Marketing and Marketing Communications needed to drive awareness and engagement around a new offering, they are usually best suited for which phase of innovation work?

Options:

A.

The Mid Zone

B.

The Front End

C.

The Back End

D.

All phases

Question 28

Context in the GIMI Breakthrough Innovation Method (the first step) gives a team ____ toward a particular outcome.

Options:

A.

A clear center point to focus on and boundaries in which to channel their efforts.

B.

A clear sense of purpose to drive toward, and no boundaries to worry about – so that they achieve maximum creativity.

C.

An inner goal to concentrate on and an outer bounds to stay clear of.

D.

A head start in coming up with breakthrough solutions.

Question 29

Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.

Select one correct answer from the list

Options:

A.

new insights the team can use to further refine its Innovation Intent.

B.

a precision-engineered offering that performs better than any other competing offering on the market

C.

a product or service design that in theory should be able to deliver on its Innovation Intent

D.

a well-designed product or service that delivers on its Innovation Intent

Question 30

After having a number of teams conduct further validation and scoping on their respective projects in the Front End, a business is then able to ask of each one " Is it a problem worth solving? "

Select one correct answer from the list:

Options:

A.

Once-in-a-lifetime opportunity

B.

Customer they care about

C.

Problem worth solving

D.

Problem behind a problem

Question 31

In the second major step of the Design Thinking process, the activity associated with " Empathize " is what?

Select one correct answer from the list

Options:

A.

Testing hypotheses.

B.

Prototyping new ideas.

C.

Developing hypotheses.

D.

Running business experiments.

Question 32

The difference between an invention and an innovation is that an innovation must be capable of what?

Options:

A.

Generating lots of market buzz.

B.

Being used to create more value for users.

C.

Being used to build a business’ brand.

D.

Generating lots of revenue.

Question 33

______ engage in a certain amount of their own risk taking within their business to pursue a new innovation they are passionate about, even sometimes when they are not formally sanctioned.

Select one correct answer from the list:

Options:

A.

Intrapreneurs

B.

Rebels

C.

Dreamers

D.

Mavericks

Question 34

____ are a rapid concept-validation method for digital innovations involving a five-day process aimed at answering several critical business questions. This is done by rapidly designing, prototyping, and user-testing the concept, compressing what might otherwise take months of development and validation work into a single week.

Options:

A.

Hackathons

B.

Flash Builds

C.

Innovation Jams

D.

Design Sprints

Question 35

Transformative Innovations are so radically and new that they do what?

Options:

A.

Transform society and how it operates.

B.

Transform product attribute mixes.

C.

Transform markets and how they buy.

D.

Transform industries and how they operate.

Question 36

The second step for projects in the Back End is for teams to quickly undertake any final research needed. This is usually done for what reason?

Select one correct answer from the list

Options:

A.

To quell any remaining objections to the endeavor.

B.

To satisfy the various decision-makers and other stakeholders in the business.

C.

To bolster the level of confidence in continuing to move forward with the endeavor.

D.

To ascertain the level of risk the endeavor will encounter once it is launched.

Question 37

Throughout a brainstorming session, a Recorder should be assigned to record the ______ of the session. These would subsequently be documented and shared with affected stakeholders. "

Select one correct answer from the list:

Options:

A.

key ideas, themes, assessments, and final outcomes

B.

most creative ideas

C.

final idea selected

D.

purpose

Question 38

A key use of research in Needfinding work is for engaging potential customers, which is done using various forms of ______, or in the office using methods such as ______. Both can bring useful insights into the Needfinding discussion.

Options:

A.

insights mining / Maverick Panels

B.

secondary research / primary research

C.

market analysis / online surveys

D.

fieldwork / Focus Groups

Question 39

Design Innovation is any new innovation that delivers greater value and/or a better experience as a direct consequence of what?

Options:

A.

A measurable change in design.

B.

Using better designed technology.

C.

A measurable increase in product quality.

D.

A measurable increase in the number of features.

Question 40

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

Options:

A.

Qualitative analysts

B.

Innovation Managers

C.

Executives

D.

Various volunteers

Question 41

For projects in the Back End, there is a defined process for pursuing Design Strategy, consisting of three activities, namely _____.

Options:

A.

Market Research, Brainstorming, and Reduction

B.

Design Research, Concepting, and Distillation

C.

User Research, Ideation, and Distribution

D.

Design Insights, Experimenting, and Incubation

Question 42

________ involves actively going out and looking for specific trends, not simply observing all trends passively, with the intention of developing insights into new directions that may alert the business to new needs and opportunities in a market.

Options:

A.

Trend Watching

B.

Scenario Planning

C.

Trendcasting

D.

Trend Scouting

Question 43

With experience, Project Leaders learn to structure the work of their projects to ensure the necessary actions are taken to follow a good innovation process.

Select one correct answer from the list:

Options:

A.

manage each detail of the work their team does

B.

cast a compelling vision

C.

structure the work of their projects

D.

recruit very capable people

Question 44

The Open Innovation philosophy also embraces the idea that any given organization is not always the one most capable of ________, owing to having its own sources of myopia.

Options:

A.

spotting new opportunities it should pursue

B.

spotting new production processes it should use

C.

spotting new technologies it should use

D.

spotting new customers it should woo

Question 45

_____ engage in a certain amount of their own risk taking within their business to pursue a new innovation they are passionate about, even sometimes when they are not formally sanctioned.

Options:

A.

Intrapreneurs

B.

Dreamers

C.

Mavericks

D.

Rebels

Question 46

_____ is used in the Front End to address “what” problems, in the Mid Zone to address “when”, “where”, and “who” problems, and in the Back End to address “how” problems.

Options:

A.

Analysis

B.

Creativity

C.

Leadership

D.

Imagination

Question 47

____ are an activity where people from across the organization are provided with carefully designed starter kits containing certain paraphernalia intended to serve as thought starters. Individuals are then challenged to use these items to spark innovative new thinking around a particular business challenge and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Options:

A.

Innovation Kits

B.

Creativity Starter Packs

C.

Imagination Care Packages

D.

Ideation Bundles

Question 48

Using the third step in the GIMI Breakthrough Innovation Method - Oblique Examination - to address the solution space requires that we systematically identify whatever orthodoxies underlie ____ and deconstructively examine each one of them, asking such pointed and probing questions as " Why? " and " Why not? " about them - particularly in the context of the associated problem space.

Options:

A.

new opportunities

B.

the problem at hand

C.

current theories

D.

current solutions

Question 49

In Technology Scouting, scouts must focus on ______, and from that conceive new ways their business can use the technology, which can be a departure from how it has been used elsewhere in the past.

Options:

A.

how cool the technology looks and how well it will impress their customers

B.

whether or not they think their competitors will ever use this technology

C.

what the technology is, how it works, and how it has been used to date

D.

the least expensive way to adopt the technology

Question 50

________ is one of the 12 Purposes of Prototyping in which we build quick and dirty/frugal prototypes to test out our ideas quickly and cost-effectively so that we can learn what does not work and why, and then repeat the process until satisfied.

Options:

A.

Build to Iterate

B.

Build to Learn

C.

Build to Collaborate

D.

Build to Communicate

Question 51

For starting out new innovation projects in the Front End, teams begin by aligning themselves and their project with the business ' Innovation Strategy. However, they will at times encounter an opportunistic side to their insights work, which sometimes uncovers ______ around which the business may in fact amend its strategy - producing alignment from the bottom up rather than from the top down. "

Select one correct answer from the list:

Options:

A.

significant new technological capabilities

B.

major problems or roadblocks

C.

significant new unforeseen opportunities

D.

significant new existential threats

Question 52

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.

Select one correct answer from the list:

Options:

A.

Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

B.

Give their brand " street cred " for being truly innovative

C.

Gain extensive free marketing for their radical new innovations

D.

Generate extra revenue on the side to augment their main sources of revenue

Question 53

" One of the Program Leader ' s jobs in relation to Engagement is to monitor the results from each engagement mechanism and ensure that the innovation program is realizing the outcomes it needs from each mechanism, adjusting as needed by either ______ or ______. "

Select one correct answer from the list:

Options:

A.

replacing a mechanism with a different one / executing a mechanism in a different way.

B.

restricting the overall number of mechanisms the business can use / running each mechanism themselves

C.

using a favorite mechanism more / getting a different Engagement Team to run a particular mechanism

D.

eliminating all current mechanisms for entirely new ones / finding someone else to drive the Engagement program

Question 54

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.

Select one correct answer from the list:

Options:

A.

The particular outcome each segment seeks

B.

Various demographic factors

C.

Their lifestyles

D.

Their tastes—what they like and dislike

Question 55

Rewards generally involve either _____ or _____.

Options:

A.

new cars / vacation homes

B.

cash prizes / high-value material prizes

C.

promotions / salary raises

D.

letters of appreciation / certificates of accomplishment

Question 56

In Stage 1 of the GInI InMS, Innovation Managers would apply the business’ _____ to focus the inputs coming into the System on certain core objectives.

Options:

A.

Innovation Plans

B.

Innovation Strategies

C.

Innovation Agendas

D.

Corporate Strategies

Question 57

_____ are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Options:

A.

Crowdsourcing Platforms

B.

Open Innovation Brokerage Platforms

C.

Cross-Industry Lateral Innovation Panels

D.

Subject Matter Expert Platforms

Question 58

The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be _____ so that it is able to optimally connect with a particular market and that market’s need.

Options:

A.

manufactured, assembled, inspected, and approved

B.

made, advertised, listed, and shipped

C.

produced, marketed, sold, and distributed

D.

sponsored, promoted, endorsed, and otherwise marketed

Question 59

A group ' s collective brainstorming work should be ______ as this tends to bring the ideas to life in a way that words never can. "

Select one correct answer from the list:

Options:

A.

clearly articulated

B.

highly visual

C.

profusely described

D.

very colorful

Question 60

In the fourth major step of the Design Thinking process, the activity associated with " Ideate " is what?

Options:

A.

Testing solution prototypes.

B.

Developing hypotheses.

C.

Prototyping solutions.

D.

Ideating / brainstorming solutions.

Question 61

Venture Scouting is used to search out and find new startup ventures a business can invest in - a practice known as _____.

Options:

A.

New Venture Hedging

B.

Strategic Acquisitions

C.

Private Equity

D.

Corporate Venturing

Question 62

In a given Innovation Project, the motivations that each stakeholder brings to the effort are known colloquially as what?

Select one correct answer from the list:

Options:

A.

Their WDALYIC.

B.

Their WILCO.

C.

Their WIIFM.

D.

Their WAEF.

Question 63

Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.

Select one correct answer from the list:

Options:

A.

Build to Learn

B.

Build to Think

C.

Build to Clarify

D.

Build to Empathize

Question 64

In order to become an effective innovator, one must embrace which of the following?

Select one correct answer from the list:

Options:

A.

An eagerness to explore, experiment, and experience

B.

All the answers are correct

C.

A disdain for stasis and the status quo

D.

A sense of entrepreneurialism

Question 65

" ______ are team sprints organized to build something entirely new in a highly-compressed timeframe, producing highly useful outcomes often in record time, which in turn become inputs for the Innovation Funnel to consider carrying further. "

Select one correct answer from the list:

Options:

A.

Design Sprints

B.

Hackathons

C.

Flash Builds

D.

Innovation Jams

Question 66

Many brainstorming sessions start with quiet time for individual brainwriting.

Select one correct answer from the list:

Options:

A.

Problem review

B.

Brainwriting

C.

Sketching

D.

Reflection

Question 67

Program Leaders must take explicit steps using reinforcement mechanisms to drive ongoing sustained engagement in the business ' innovation program.

Select one correct answer from the list:

Options:

A.

structural mechanisms

B.

reinforcement mechanisms

C.

enabling devices

D.

support structures

Question 68

Since each Mechanism of Engagement will resonate with a different audience in the business, a portfolio approach to their use allows a program to maximize its overall engagement, while also benefiting from what?

Select one correct answer from the list:

Options:

A.

A variety of languages

B.

A diversity of personalities, styles, perspectives, and capabilities

C.

A breadth of different demographics

D.

A range of intellectual capacities

Question 69

In a good Innovation Team, all of the members will have what?

Select one correct answer from the list

Options:

A.

A desire to have lots of fun.

B.

A willingness to go to work each day and do their job.

C.

A clear sense of their own priorities.

D.

Skin in the game - a commitment to the team ' s purpose.

Question 70

Here ' s the text from the image:

In leading their teams to stress-test proposed new Innovation concepts, Project Leaders should have the teams stress-test which of the following? "

Select one correct answer from the list:

Options:

A.

All the answers are correct.

B.

The solution it has proposed for the issue.

C.

Its hypotheses regarding the reasons behind the issue.

D.

The implementation or commercialization strategy it intends to use for the new offering.

Question 71

Design Thinking ask 3 fundamental questions about each proposed solution. The first of these - the Human element - asks what?

Select one correct answer from the list

Options:

A.

Is it acceptable to our managers?

B.

Is it viable to the business?

C.

Is it desirable to users?

D.

Is it feasible technologically?

Question 72

Challenging, as part of the Assimilation Process, means issuing a specific ________ so as to drive highly focused ideation of new opportunities for the business.

Options:

A.

Innovation Statement

B.

Innovation Challenge

C.

Innovation Plan

D.

Innovation Vision

Question 73

If token rewards are handed out rather than commensurate rewards, it will actually do more harm than good, because it will do what?

Options:

A.

Embitter the organization toward the program.

B.

Cause too many new ideas to be submitted.

C.

Cause people to stop thinking.

D.

Leave projects unfinished.

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Total 246 questions