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GInI CInP Certified Innovation Professional (CInP) Exam Practice Test

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Total 220 questions

Certified Innovation Professional (CInP) Questions and Answers

Question 1

For starting out new innovation projects in the Front End, teams begin by aligning themselves and their project with the business ' Innovation Strategy. However, they will at times encounter an opportunistic side to their insights work, which sometimes uncovers ______ around which the business may in fact amend its strategy - producing alignment from the bottom up rather than from the top down. "

Select one correct answer from the list:

Options:

A.

significant new technological capabilities

B.

major problems or roadblocks

C.

significant new unforeseen opportunities

D.

significant new existential threats

Question 2

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue innovation for the sake of being innovative. Why is this?

Select one correct answer from the list:

Options:

A.

Without a clear understanding of the deeper market need involved, it usually just results in another " me too " offering

B.

It may raise different stakeholders ' expectations too high beyond what the business can safely deliver

C.

They must also combine the innovation with effective marketing if they really want to look innovative

D.

Because being innovative is now looked down upon by most customers

Question 3

The fifth step in the Design Thinking process serves as the junction between the Front End and Back End of Innovation.

Select one correct answer from the list:

Options:

A.

The Front End and Back End of Innovation

B.

The Front End and Mid Zone of Innovation

C.

The Mid Zone and Back End of Innovation

D.

The Fuzzy Front End and the Messy Back

Question 4

All good innovations start their life as a hypothesis and therefore teams—if they are to explore a particular situation in their search for a new innovation opportunity—can thus engage in hypothesis forming.

Select one correct answer from the list:

Options:

A.

hypothesis

B.

need

C.

idea

D.

question

Question 5

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue a technology for the sake of technology. Why is this? "

Select one correct answer from the list:

Options:

A.

The technology may not work.

B.

They must first ensure it is as cost-effective as their competitors ' technology.

C.

There may not now or ever be a market need for that technology.

D.

There may be an even better technology waiting just around the corner.

Question 6

For projects in the Mid Zone that pass the final decision gate, they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

Select one correct answer from the list:

Options:

A.

An accurate Gantt Chart

B.

A project post-mortem

C.

Pass the final decision gate

D.

A highly detailed project plan with several layers of approvals

Question 7

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers are segmented according to what?

Options:

A.

The particular outcome each segment seeks.

B.

Their tastes - what they like and dislike.

C.

Various demographic factors.

D.

Their lifestyles.

Question 8

" In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? "

Select one correct answer from the list:

Options:

A.

What the conflict in the story is.

B.

Who the character is.

C.

What the transformation in the story is.

D.

Where the story takes place.

Question 9

Stage 1 of the GInI Innovation Management System is called The Innovation Funnel.

Select one correct answer from the list:

Options:

A.

The Innovation Pipeline

B.

The Innovation Funnel

C.

The Innovation Framework

D.

The Innovation Dragnet

Question 10

The second step in the GInI Breakthrough Innovation Method is Discovery. Here, teams undertake a wide variety of discovery work to mine deep insights into what?

Options:

A.

Different happenings in the world and in their business, including both current and future states.

B.

What strategies competitors are most likely pursuing.

C.

Various world political events and their implications for the business.

D.

Why their customers will likely abandon them.

Question 11

____ are prototypes used to simulate a customer experience and/or the immersive environment in which that experience is intended to take place.

Options:

A.

Customer Prototypes

B.

Behavioral Prototypes

C.

Experience Prototypes

D.

Works-Like Prototypes

Question 12

Package Innovation is the use of a new package design to create perceived new value and appeal to certain consumer preferences.

Select one correct answer from the list:

Options:

A.

Create no net new value but appeal to certain consumer vanity

B.

Create the perception of a totally new product

C.

Create perceived new value and appeal to certain consumer preferences

D.

Create real new value and drive consumer tastes

Question 13

The second step for projects in the Back End is for teams to quickly undertake any final research needed. This is usually done for what reason?

Select one correct answer from the list

Options:

A.

To quell any remaining objections to the endeavor.

B.

To satisfy the various decision-makers and other stakeholders in the business.

C.

To bolster the level of confidence in continuing to move forward with the endeavor.

D.

To ascertain the level of risk the endeavor will encounter once it is launched.

Question 14

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to _____ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned.

Options:

A.

generate media buzz about

B.

run price elasticity studies on

C.

market test

D.

run technical validation testing on

Question 15

Context in the GInI Breakthrough Innovation Method (the first step) gives a team a clear center point to focus on and boundaries in which to channel their efforts toward a particular outcome.

Select one correct answer from the list:

Options:

A.

A clear center point to focus on and boundaries in which to channel their efforts

B.

A clear sense of purpose to drive toward, and no boundaries to worry about—so that they achieve maximum creativity

C.

A head start in coming up with breakthrough solutions

D.

An inner goal to concentrate on and an outer bounds to stay clear of

Question 16

To craft a compelling story, Innovation Teams must skillfully weave together a narrative around their challenge that does what to the listener?

Select one correct answer from the list:

Options:

A.

Stimulates them intellectually and moves them emotionally.

B.

Keeps their minds from wandering elsewhere.

C.

Educates them academically and trains them practically.

D.

Invokes neuroelectrical stimulation and frontal cortex processing.

Question 17

Innovation is an acquirable mentality and skillset.

Select one correct answer from the list:

Options:

A.

in-born

B.

extremely common

C.

extremely rare

D.

acquirable

Question 18

Subject Matter Expert Platforms are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Select one correct answer from the list:

Options:

A.

Subject Matter Expert Platforms

B.

Crowdsourcing Platforms

C.

Open Innovation Brokerage Platforms

D.

Cross-Industry Lateral Innovation Panels

Question 19

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

Options:

A.

Qualitative analysts

B.

Innovation Managers

C.

Executives

D.

Various volunteers

Question 20

Using the third step in the GIMI Breakthrough Innovation Method - Oblique Examination - to address the solution space requires that we systematically identify whatever orthodoxies underlie ____ and deconstructively examine each one of them, asking such pointed and probing questions as " Why? " and " Why not? " about them - particularly in the context of the associated problem space.

Options:

A.

new opportunities

B.

the problem at hand

C.

current theories

D.

current solutions

Question 21

The title " Intrapreneur " first appeared in a 1978 paper by Gifford and Elizabeth Pinchot, who defined an Intrapreneur as dreamers who do.

Select one correct answer from the list:

Options:

A.

Tinkerers who believe

B.

Winners who dream

C.

Creatives who act

D.

Dreamers who do

Question 22

In Stage 4 of the GInI InMS, it is the _____’s job to ensure the project receives the level of attention and resources it needs (of various types) in order to get started successfully and keep moving forward.

Options:

A.

Chief Innovation Officer

B.

Project Champion

C.

Project Manager

D.

Project Coordinator

Question 23

In the Mid Zone of an innovation project, being able to develop a compelling business case for an opportunity with an accurate financial and strategic picture of it is important because such business cases get used by businesses for what?

Select one correct answer from the list:

Options:

A.

Their strategic priority decision making—whether to continue investing in innovation or not

B.

Their proceed/pivot decision gating—whether or not to believe the data the team is presenting

C.

Their operational decision making—whether to launch the new innovation in one market versus a different one

D.

Their go/no-go decision gating—whether or not to move forward with executing the project

Question 24

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding what?

Select one correct answer from the list

Options:

A.

The business ' bottom line.

B.

The business ' Sales Pipeline.

C.

The business ' competitive intelligence.

D.

The business ' Innovation Pipeline.

Question 25

The aim of ________________ is to collect feedback from a large number of respondents in order to reveal specific patterns in their responses that yield new insights for researchers.

Select one correct answer from the list

Options:

A.

quantitative market research

B.

design research

C.

qualitative market research

D.

user research

Question 26

A well-developed Opportunity Analysis will uncover for a business both unmet and unarticulated opportunities.

Select one correct answer from the list:

Options:

A.

Tangible and intangible opportunities

B.

Good opportunities and bad opportunities

C.

Currently untapped opportunities and future potential opportunities

D.

Unmet and unarticulated opportunities

Question 27

Package Innovation is the use of a new package design to do what?

Options:

A.

Create perceived new value and appeal to certain consumer preferences.

B.

Create real new value and drive consumer tastes.

C.

Create the perception of a totally new product.

D.

Create no net new value but appeal to certain consumer vanity.

Question 28

Good Innovation Teams know how to uncover _________ and turn them into ________.

Select one correct answer from the list:

Options:

A.

Competitors’ weaknesses / advantage

B.

Industry trends / knowledge

C.

Market gaps / opportunities

D.

Exciting technology / new products

Question 29

Whenever an Innovation Team must eventually hand off its project to another team somewhere down the road, if they do not first get upfront alignment from this downstream team and its leadership, that downstream team is likely to refuse to own the project, and thus drop it and let it die.

Select one correct answer from the list:

Options:

A.

Refuse to own the project, and thus drop it and let it die

B.

Complain to the business’ senior leadership

C.

Decide that innovation just doesn’t work

D.

Charge the Innovation Group for its time

Question 30

Developing a concept further following its selection by an Evaluation Group often involves the creation of a preliminary business plan/business case for the concept.

Select one correct answer from the list:

Options:

A.

New hypotheses behind its problem

B.

A detailed design of the concept

C.

A preliminary business plan/business case for the concept

D.

A fully-detailed financial forecast for the concept, showing its return on investment with 95% confidence limits

Question 31

An Innovation Team’s story must convey a true sense of purpose in resolving their challenge, and must relate that to something that truly matters at a fundamentally human level, not just at a business level.

Select one correct answer from the list:

Options:

A.

A true sense of purpose

B.

A sense of ownership

C.

A true sense of pride

D.

A sense of wonder

Question 32

The third step for projects in the Back End is for teams to establish a ____ for the offering they intend to deliver. This will capture the form and function of the offering, what brand language will be used for it, and how the business intends to deliver a particular brand experience around it.

Options:

A.

Marketing Plan

B.

Design Strategy

C.

Development Plan

D.

Strategic Plan

Question 33

It is imperative that certain of the individuals involved in the Mid Zone of an innovation project have solid financial analysis skills, so that they can analyze all of the financial considerations involved and from those develop what?

Options:

A.

An enthralling business case with a highly optimistic financial and strategic picture of the opportunity.

B.

A decent business case with a rough financial and strategic picture of the opportunity.

C.

A compelling business case with the most accurate financial and strategic picture of the opportunity.

D.

A compelling business case that tells the story of the opportunity the team wants to tell.

Question 34

For projects in the Back End, once a pilot demonstrates the commercial viability of the offering, the effort is passed on to the next stage, where it is ramped up to full-scale capacity via various capital investments.

Select one correct answer from the list:

Options:

A.

Scaled back to fit market demand

B.

Allowed to continue running in pilot mode

C.

Reconsidered by the business’ head decision-makers

D.

Ramped up to full-scale capacity

Question 35

As a Program Leader, you would be charged primarily with what?

Select one correct answer from the list:

Options:

A.

Helping to drive the business ' Innovation Program.

B.

Helping the business apply Design Methods to its challenges.

C.

Setting the business ' Innovation Strategy.

D.

Leading individual Innovation Projects for the business.

Question 36

Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.

Select one correct answer from the list

Options:

A.

new insights the team can use to further refine its Innovation Intent.

B.

a precision-engineered offering that performs better than any other competing offering on the market

C.

a product or service design that in theory should be able to deliver on its Innovation Intent

D.

a well-designed product or service that delivers on its Innovation Intent

Question 37

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

Options:

A.

Adding new features to the offering

B.

Hyping a new technology

C.

Initiating research and development into a new technology

D.

Using a new technology

Question 38

Because “The Questioner” has a natural curiosity that drives them to ask lots of probing questions about a situation, they are usually best suited for which phase of innovation work?

Options:

A.

The Mid Zone.

B.

The Front End.

C.

All phases.

D.

The Back End.

Question 39

By running a Pilot in Stage 5 of the GInI InMS, an organization is better able to manage its risks, as doing so provides a safe, cost-effective approach to learning what?

Select one correct answer from the list

Options:

A.

What the business executives think of the final offering.

B.

What the market response will be prior to going full-scale with the offering.

C.

Whether or not the new innovation will exceed the profit targets set for it.

D.

Whether or not the new innovation will get lots of media buzz.

Question 40

Coming out of the Level 2 E & S Process, the overall size of a business’ Pipeline, including resources, capacities, growth demands, and the relative scope of each project, will dictate what?

Options:

A.

How many new projects get initiated each period.

B.

How many new launches the business must complete in each period.

C.

How many new projects must get killed each period.

D.

How many new projects will have to sit waiting their turn in queue.

Question 41

Innovation Managers serve as the business ' ____ in driving their innovation program.

Options:

A.

only real hope

B.

first line of leadership

C.

point of accountability

D.

second-tier fallback

Question 42

One of the Program Leader ' s jobs in relation to Engagement is to select and deploy the engagement mechanisms most suited to special needs that arise from different functional groups and/or business units in the business.

Select one correct answer from the list:

Options:

A.

anyone, working anywhere

B.

deep deficiencies

C.

surprising new opportunities

D.

different functional groups and/or business units

Question 43

Stage 2 of the GInI InMS is where __________ are used to engage the organization for the purpose of having them identify new ideas and opportunities for the business.

Select one correct answer from the list

Options:

A.

games

B.

engagement plans

C.

Mechanisms of Engagement

D.

rewards

Question 44

Because " The Researcher " has a propensity to research all the possible go-to-market strategies and evaluate the supporting intelligence around those, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.

The Mid Zone

B.

The Back End

C.

All phases

D.

The Front End

Question 45

As an Innovation Professional, you are a primary contributor to a program of what in your business?

Options:

A.

Ongoing continuous improvement

B.

Outstanding marketing campaigns

C.

Sustained innovation output

D.

Radical breakthrough innovations

Question 46

For projects developing services in the Back End, the first thing the Operations team will do is ensure training materials are developed and then _____.

Options:

A.

interview each deliverer to ensure they are qualified for delivering the new service

B.

send managers into the field to give deliverers an inspiring talk about how important the new service is

C.

send trainers into the field to train the deliverers

D.

go live with the new service

Question 47

The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be ______ so that it is able to optimally connect with a particular market and that market ' s need.

Select one correct answer from the list:

Options:

A.

produced, marketed, sold, and distributed

B.

sponsored, promoted, endorsed, and otherwise marketed

C.

made, advertised, listed, and shipped

D.

manufactured, assembled, inspected, and approved

Question 48

Good Innovation Teams - those populated with the right types of individuals - should be given what in their work?

Select one correct answer from the list

Options:

A.

Latitude and autonomy.

B.

Lots of opportunities to play and have fun.

C.

Detailed instructions and clear guidance.

D.

A strict, well-defined mandate with predefined plans.

Question 49

In the sixth and final step of the GIMI Breakthrough Innovation Method - Realization - teams invest the time and effort needed to define detailed brand, product, design, and commercialization strategies for the concept they have been working on, all of which become a part of their formal business plan, which is in turn used by the business to make a decision on what?

Options:

A.

Whether or not to recognize this team for coming up with the concept.

B.

Whether or not to invest in full development and commercialization of this concept.

C.

Whether to invest in a major or minor marketing campaign for the concept.

D.

Whether or not to make other stakeholders aware of this concept.

Question 50

A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.

Select one correct answer from the list

Options:

A.

Ill-framed

B.

not worth solving

C.

too big

D.

already solved

Question 51

For projects developing products in the Back End, once final funds are released and capital equipment has been procured, the Operations Team will begin preparations to ready the product for pilot and eventual launch.

Select one correct answer from the list:

Options:

A.

Start helping the marketing team produce effective marketing collateral for the product

B.

Begin their production planning work

C.

Start production

D.

Begin preparations to ready the product for pilot and eventual launch

Question 52

Colloquially, the Front End of Innovation is referred to as Innovation’s First Mile.

Select one correct answer from the list:

Options:

A.

Innovation’s First Mile

B.

Innovation’s Roadmap

C.

Innovation’s Long Road

D.

Innovation’s Last Mile

Question 53

Brainstorming, also known as Structured Ideation, is a process where teams do what to generate novel new ideas? "

Select one correct answer from the list:

Options:

A.

Tell compelling stories to one another.

B.

Challenge each other to individually come up with the best ideas.

C.

Pool their collective intelligence.

D.

Crowdsource new ideas from the public.

Question 54

____ people make for good Innovation Team members because they love trying out new business ideas.

Options:

A.

Reckless

B.

Highly entrepreneurial

C.

Power-hungry

D.

Inherently brilliant

Question 55

The Mid Zone of innovation deals with conducting additional research and developing what?

Options:

A.

Appropriate commercialization strategies.

B.

Detailed patent strategies.

C.

Appropriate validation strategies.

D.

Good design strategies.

Question 56

For projects in the Mid Zone that ____ , they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

Options:

A.

A project post-mortem.

B.

An accurate Gantt Chart.

C.

A highly detailed project plan with several layers of approvals.

D.

Pass the final decision gate.

Question 57

Many brainstorming sessions start with quiet time for individual brainwriting.

Select one correct answer from the list:

Options:

A.

Problem review

B.

Brainwriting

C.

Sketching

D.

Reflection

Question 58

In order for the business ' Evaluation Group to be able to evaluate new innovation ideas and opportunities in Stage 3 of the GInI InMS, they must have what, so that they can know whether or not an idea has potential merit?

Select one correct answer from the list

Options:

A.

Ownership over the business ' Innovation Strategy.

B.

Knowledge of the Chief Innovation Officer ' s favorite types of projects.

C.

Fresh market intelligence.

D.

A well-defined technology roadmap

Question 59

Incentives are used for what purpose?

Select one correct answer from the list:

Options:

A.

To pressure and coerce people into engaging in the innovation program.

B.

To encourage people to engage in the innovation program in the first place.

C.

To force people to engage in the innovation program even if they do not want to.

D.

To reward people for having engaged in the innovation program.

Question 60

In Stage 1 of the GInI InMS, Innovation Managers would apply the business’ _____ to focus the inputs coming into the System on certain core objectives.

Options:

A.

Innovation Plans

B.

Innovation Strategies

C.

Innovation Agendas

D.

Corporate Strategies

Question 61

Stage 2 of the GIMI InMS is focused on what?

Options:

A.

Evaluating new ideas for their merit.

B.

Capturing and accumulating new ideas.

C.

Helping the organization feel innovative.

D.

Selecting new ideas to convert into projects.

Question 62

In the GInI Innovation Management System, the concept of " Innovation Velocity " refers to the speed at which a business can move an idea from initial conception through to market launch. What is the primary factor that Program Leaders must optimize to enhance Innovation Velocity across all phases of the innovation process?

Select one correct answer from the list:

Options:

A.

Resource allocation to ensure adequate funding and staffing

B.

Cross-functional collaboration to reduce silos and accelerate decision-making

C.

Rapid prototyping to test ideas quickly and refine them iteratively

D.

Executive sponsorship to secure top-down support and remove roadblocks

Question 63

In a good Innovation Team, all of the members will have what?

Select one correct answer from the list

Options:

A.

A desire to have lots of fun.

B.

A willingness to go to work each day and do their job.

C.

A clear sense of their own priorities.

D.

Skin in the game - a commitment to the team ' s purpose.

Question 64

Rewards generally involve either _____ or _____.

Options:

A.

new cars / vacation homes

B.

cash prizes / high-value material prizes

C.

promotions / salary raises

D.

letters of appreciation / certificates of accomplishment

Question 65

In the fourth step of the GInI Breakthrough Innovation Method—Synthesis & Capture—teams will generate as many new value models as makes sense for the situation. They can then use preliminary filtering to select the most promising models to move forward with.

Select one correct answer from the list:

Options:

A.

Select the most technologically-exciting models to move forward with

B.

Select new models to move forward with that will ensure they are as good as their competitors

C.

Select the most promising models to move forward with

D.

Eliminate all but the most certain-to-be-approved models

Question 66

When finished with a particular brainstorming session, a group would typically ____ the resulting ideas and concepts using Affinity Analysis.

Options:

A.

cluster

B.

evaluate

C.

rank

D.

critique

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Total 220 questions