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GInI CInP Certified Innovation Professional (CInP) Exam Practice Test

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Total 195 questions

Certified Innovation Professional (CInP) Questions and Answers

Question 1

Success with _____ in an organization usually comes down to one thing — its ability to drive and sustain engagement in its enterprise innovation program.

Options:

A.

top-down innovation

B.

operational excellence

C.

creating a culture of innovation

D.

bottom-up, participatory innovation

Question 2

As an innovation professional, you encounter opportunities to identify what?

Options:

A.

The fastest growing business ventures in the world.

B.

Present and emerging market needs.

C.

Ways to save your business a lot of money.

D.

The most exciting new technologies available.

Question 3

The starting point for producing relevant innovations is ____ about problems, not ____ about solutions.

Options:

A.

insights / insights

B.

questions / answers

C.

hypotheses / ideas

D.

theories / thoughts

Question 4

Build to Compare is one of the 12 Purposes of Prototyping in which we build prototypes to undertake comparative benchmarking between proposed new solutions and existing solutions, so that we can figure out how to solve our customer’s problem better.

Select one correct answer from the list:

Options:

A.

Build to Empathize

B.

Build to Decide

C.

Build to Learn

D.

Build to Compare

Question 5

Innovation Kits are an activity where people from across the organization are provided with carefully-designed starter kits containing certain paraphernalia intended to serve as thought-starters, which the individuals are then challenged to use to spark innovative new thinking around a particular business challenge, and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.

Ideation Bundles

B.

Imagination Care Packages

C.

Innovation Kits

D.

Creativity Starter Packs

Question 6

The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.

Select one correct answer from the list:

Options:

A.

Manufacturing ready and yields a product capable of satisfying customers

B.

Easy to manufacture and assemble, and yields a product customers are very happy with

C.

Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it

D.

Manufacturable within quality limits and yields a product that meets all of its specifications

Question 7

Organizations should be aware that in the Evaluation process of Stage 3 of the GInI InMS, the confidence level around certain metrics can be low given how far out in time they are from the present, and thus a certain amount of subjectivity and judgment will be inherent in the process.

Select one correct answer from the list:

Options:

A.

Guessing

B.

Mostly unknowns

C.

A certain amount of subjectivity and judgment

D.

A certain amount of optimistic speculation

Question 8

Subject Matter Expert Platforms are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Select one correct answer from the list:

Options:

A.

Subject Matter Expert Platforms

B.

Crowdsourcing Platforms

C.

Open Innovation Brokerage Platforms

D.

Cross-Industry Lateral Innovation Panels

Question 9

Because “The Questioner” has a natural curiosity that drives them to ask lots of probing questions about a situation, they are usually best suited for which phase of innovation work?

Options:

A.

The Mid Zone.

B.

The Front End.

C.

All phases.

D.

The Back End.

Question 10

For projects in the Back End, once a pilot demonstrates the commercial viability of the offering, the effort is passed on to the next stage, where it is ramped up to full-scale capacity via various capital investments.

Select one correct answer from the list:

Options:

A.

Scaled back to fit market demand

B.

Allowed to continue running in pilot mode

C.

Reconsidered by the business’ head decision-makers

D.

Ramped up to full-scale capacity

Question 11

Developing a concept further following its selection by an Evaluation Group often involves the creation of a preliminary business plan/business case for the concept.

Select one correct answer from the list:

Options:

A.

New hypotheses behind its problem

B.

A detailed design of the concept

C.

A preliminary business plan/business case for the concept

D.

A fully-detailed financial forecast for the concept, showing its return on investment with 95% confidence limits

Question 12

As a Program Leader, you would be charged primarily with what?

Select one correct answer from the list:

Options:

A.

Helping to drive the business ' Innovation Program.

B.

Helping the business apply Design Methods to its challenges.

C.

Setting the business ' Innovation Strategy.

D.

Leading individual Innovation Projects for the business.

Question 13

Open Innovation is a concept that deals with the strategic philosophy around where and how a business goes about developing and commercializing new innovations.

Select one correct answer from the list:

Options:

A.

When a business should develop and commercialize new innovations

B.

Where and how a business goes about developing and commercializing new innovations

C.

Where and how a business goes about finding new customers

D.

Where and how a business goes about branding and marketing new innovations

Question 14

First-Level E & S Teams do two key things that are critical to driving the business ' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

Options:

A.

the predictive analytics

B.

the coin toss process

C.

the selection process

D.

the evaluation process

Question 15

In the fifth step of the GInI Breakthrough Innovation Method - Incubation & Selection - teams undertake additional research studies and analyses, with the objective of collecting additional information and building a structure around which to refine a concept and thereby _____.

Options:

A.

formulate a compelling future scenario around it

B.

design an exciting new business model for it

C.

build a compelling business case for it

D.

tell a compelling story about it

Question 16

Venture Scouting is used to search out and find new startup ventures a business can invest in - a practice known as _____.

Options:

A.

New Venture Hedging

B.

Strategic Acquisitions

C.

Private Equity

D.

Corporate Venturing

Question 17

_____ is used in the Front End to address “what” problems, in the Mid Zone to address “when”, “where”, and “who” problems, and in the Back End to address “how” problems.

Options:

A.

Analysis

B.

Creativity

C.

Leadership

D.

Imagination

Question 18

In order for the business ' Evaluation Group to be able to evaluate new innovation ideas and opportunities in Stage 3 of the GInI InMS, they must have what, so that they can know whether or not an idea has potential merit?

Select one correct answer from the list

Options:

A.

Ownership over the business ' Innovation Strategy.

B.

Knowledge of the Chief Innovation Officer ' s favorite types of projects.

C.

Fresh market intelligence.

D.

A well-defined technology roadmap

Question 19

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers are segmented according to what?

Options:

A.

The particular outcome each segment seeks.

B.

Their tastes - what they like and dislike.

C.

Various demographic factors.

D.

Their lifestyles.

Question 20

Really good innovation demands really good insights because it moves a business closer to its market and allows it to ____ those markets, by better understanding those markets’ different needs.

Options:

A.

totally dominate

B.

convincingly sway

C.

reconnect in more powerful and impactful ways to

D.

extract the most value from

Question 21

_____ is a useful tool for helping a business understand the forces at play in the world and the different ways these forces may play out and interact to shape their future reality.

Options:

A.

Porter’s 5 Forces

B.

Scenario Planning

C.

Strategic Planning

D.

Trendcasting

Question 22

Why do we tell stories within our businesses?

Select one correct answer from the list:

Options:

A.

To influence a particular outcome.

B.

To ensure our voices have been heard.

C.

Because it gives us a creative outlet.

D.

Because it allows us to change the world.

Question 23

In the fourth step of the GInI Breakthrough Innovation Method—Synthesis & Capture—teams will generate as many new value models as makes sense for the situation. They can then use preliminary filtering to select the most promising models to move forward with.

Select one correct answer from the list:

Options:

A.

Select the most technologically-exciting models to move forward with

B.

Select new models to move forward with that will ensure they are as good as their competitors

C.

Select the most promising models to move forward with

D.

Eliminate all but the most certain-to-be-approved models

Question 24

The purpose of a business is what?

Select one correct answer from the list

Options:

A.

To create value for its different stakeholders.

B.

To grow to a large enough size that it can influence society.

C.

To make money, in the form of profit.

D.

To develop and sell good products and services.

Question 25

Because " The Researcher " has a propensity to research all the possible go-to-market strategies and evaluate the supporting intelligence around those, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.

The Mid Zone

B.

The Back End

C.

All phases

D.

The Front End

Question 26

The second major step of the Design Thinking process is made of which three action steps?

Select one correct answer from the list:

Options:

A.

Empathize / Ideate / Test

B.

Imagine / Test / Define

C.

Ideate / Experiment / Design

D.

Empathize / Experiment / Define

Question 27

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue a technology for the sake of technology. Why is this? "

Select one correct answer from the list:

Options:

A.

The technology may not work.

B.

They must first ensure it is as cost-effective as their competitors ' technology.

C.

There may not now or ever be a market need for that technology.

D.

There may be an even better technology waiting just around the corner.

Question 28

A business ' Innovation Strategy will - in Stage 1 of the GInI InMS - guide the business ' investment priorities for its Innovation Portfolio, thus largely determining the portfolio ' s what?

Select one correct answer from the list

Options:

A.

Boundaries.

B.

Scope, depth and Impact.

C.

Goals.

D.

Size, shape, and speed.

Question 29

For those projects launching a new brand or a new offering that will impact a brand, the second step in the Mid Zone is to develop what?

Options:

A.

A Brand Playbook

B.

A Brand Persona

C.

A Brand Name

D.

A Brand Image

Question 30

First-Level E & S Teams do two key things that are critical to driving the business’ InMS. The first of these is to drive and facilitate the evaluation process for reviewing all incoming new ideas for their business and market merit.

Select one correct answer from the list:

Options:

A.

The aggregation process

B.

The evaluation process

C.

The challenge process

D.

The selection process

Question 31

The fourth major step of the Design Thinking process is called what?

Options:

A.

Value Creation

B.

Value Definition

C.

Problem Exploration

D.

Problem Clarity

Question 32

To craft a compelling story, Innovation Teams must skillfully weave together a narrative around their challenge that does what to the listener?

Select one correct answer from the list:

Options:

A.

Stimulates them intellectually and moves them emotionally.

B.

Keeps their minds from wandering elsewhere.

C.

Educates them academically and trains them practically.

D.

Invokes neuroelectrical stimulation and frontal cortex processing.

Question 33

Breakthrough Innovation is characterized by completely new offerings within existing categories that substantially raise the bar on the value or experience delivered.

Select one correct answer from the list:

Options:

A.

Substantially increase the brand value associated with them

B.

Substantially raise the bar on the level of competitiveness they offer

C.

Substantially lowers the cost of doing business

D.

Substantially raise the bar on the value or experience delivered

Question 34

In Stage 1 of the GInI InMS, Innovation Managers would apply the business’ _____ to focus the inputs coming into the System on certain core objectives.

Options:

A.

Innovation Plans

B.

Innovation Strategies

C.

Innovation Agendas

D.

Corporate Strategies

Question 35

Here ' s the text from the image:

In leading their teams to stress-test proposed new Innovation concepts, Project Leaders should have the teams stress-test which of the following? "

Select one correct answer from the list:

Options:

A.

All the answers are correct.

B.

The solution it has proposed for the issue.

C.

Its hypotheses regarding the reasons behind the issue.

D.

The implementation or commercialization strategy it intends to use for the new offering.

Question 36

In order to gain insights from the research we undertake and the observations we make, we have to distill down all of that information to figure out what the information is trying to tell us.

Select one correct answer from the list:

Options:

A.

Figure out what the information is trying to tell us

B.

Figure out why the pieces of information do not match one another

C.

Have far less information

D.

Determine what other information we need

Question 37

Understanding market problems and delivering successful innovations requires a business to be able do what?

Options:

A.

Nail the Front End of Innovation with an exact understanding of the issue and a breakthrough new solution.

B.

Excel at the Mid Zone of Innovation so they can develop far superior go-to-market strategies than any of their competitors have.

C.

Nail the Back End of Innovation with dialed-in execution that gets the new innovation into the market exactly as planned.

D.

Execute all three phases of an innovation project with equal care.

Question 38

Design Research focuses on the interactions between people and things so that we can better understand the interfaces between them and how they are used, and thus design our offerings to optimize the user experience.

Select one correct answer from the list:

Options:

A.

The interactions between people and things

B.

The interactions between different things

C.

The interactions between different people

D.

How things that people never see operate in the background

Question 39

Program Leaders must take explicit steps using reinforcement mechanisms to drive ongoing sustained engagement in the business ' innovation program.

Select one correct answer from the list:

Options:

A.

structural mechanisms

B.

reinforcement mechanisms

C.

enabling devices

D.

support structures

Question 40

In order to manage the different stakeholders to a given Innovation Project, the Project Leader must figure out what each stakeholder’s motivations are, and how to thereby leverage those to achieve, overall, what needs to be accomplished.

Select one correct answer from the list:

Options:

A.

Thoughts

B.

Motivations

C.

Favorite things

D.

Breaking points

Question 41

The fifth step in the Design Thinking process serves as the junction between the Front End and Back End of Innovation.

Select one correct answer from the list:

Options:

A.

The Front End and Back End of Innovation

B.

The Front End and Mid Zone of Innovation

C.

The Mid Zone and Back End of Innovation

D.

The Fuzzy Front End and the Messy Back

Question 42

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.

Select one correct answer from the list:

Options:

A.

The particular outcome each segment seeks

B.

Various demographic factors

C.

Their lifestyles

D.

Their tastes—what they like and dislike

Question 43

For projects in the Mid Zone that pass the final decision gate, they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

Select one correct answer from the list:

Options:

A.

An accurate Gantt Chart

B.

A project post-mortem

C.

Pass the final decision gate

D.

A highly detailed project plan with several layers of approvals

Question 44

Market Scouting is used to search out and find new markets where a business can do what?

Select one correct answer from the list

Options:

A.

Apply its existing technology and offerings.

B.

Sway people to buy its brand.

C.

go in and dominate the market.

D.

spread itself out so as to play things safe.

Question 45

Understanding market problems and delivering successful innovations requires a business to be able to execute all three phases of an innovation project with equal care.

Select one correct answer from the list:

Options:

A.

Nail the Back End of Innovation with dialed-in execution that gets the new innovation into the market exactly as planned

B.

Execute all three phases of an innovation project with equal care

C.

Nail the Front End of Innovation with an exact understanding of the issue and a breakthrough new solution

D.

Excel at the Mid Zone of Innovation so they can develop far superior go-to-market strategies than any of their competitors have

Question 46

For projects developing products in the Back End, once final funds are released and capital equipment has been procured, the Operations Team will begin preparations to ready the product for pilot and eventual launch.

Select one correct answer from the list:

Options:

A.

Start helping the marketing team produce effective marketing collateral for the product

B.

Begin their production planning work

C.

Start production

D.

Begin preparations to ready the product for pilot and eventual launch

Question 47

In the long run, what is more expensive than innovating?

Select one correct answer from the list:

Options:

A.

Not controlling your costs

B.

Issuing stockholder dividends that are too large

C.

Not innovating

D.

Marketing too many brands

Question 48

The difference between an invention and an innovation is that an innovation must be capable of what?

Options:

A.

Generating lots of market buzz.

B.

Being used to create more value for users.

C.

Being used to build a business’ brand.

D.

Generating lots of revenue.

Question 49

In a good Innovation Team, all of the members will have what?

Select one correct answer from the list

Options:

A.

A desire to have lots of fun.

B.

A willingness to go to work each day and do their job.

C.

A clear sense of their own priorities.

D.

Skin in the game - a commitment to the team ' s purpose.

Question 50

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding what?

Select one correct answer from the list

Options:

A.

The business ' bottom line.

B.

The business ' Sales Pipeline.

C.

The business ' competitive intelligence.

D.

The business ' Innovation Pipeline.

Question 51

Taking a portfolio approach to using Mechanisms of Engagement produces outcomes that impact what?

Options:

A.

The business ' underlying cost structures, and thus profit margins.

B.

How lean the business is able to operate.

C.

The business ' immediate bottom line.

D.

The short, medium, and long-term time horizons for the business.

Question 52

Incentives are used for what purpose?

Select one correct answer from the list:

Options:

A.

To pressure and coerce people into engaging in the innovation program.

B.

To encourage people to engage in the innovation program in the first place.

C.

To force people to engage in the innovation program even if they do not want to.

D.

To reward people for having engaged in the innovation program.

Question 53

The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be ______ so that it is able to optimally connect with a particular market and that market ' s need.

Select one correct answer from the list:

Options:

A.

produced, marketed, sold, and distributed

B.

sponsored, promoted, endorsed, and otherwise marketed

C.

made, advertised, listed, and shipped

D.

manufactured, assembled, inspected, and approved

Question 54

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.

Select one correct answer from the list:

Options:

A.

Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

B.

Give their brand " street cred " for being truly innovative

C.

Gain extensive free marketing for their radical new innovations

D.

Generate extra revenue on the side to augment their main sources of revenue

Question 55

Cross-Industry Lateral Innovation Panels are private groups of businesses from different industries who from time to time host panel sessions together where each business sends one or more leaders to engage with peers on the panel for the purpose of cross-pollinating ideas with one another. This tends to produce highly lateral thinking around different ways of doing things—aka lateral approaches. These individuals then return to their respective organizations and use their new insights as fresh fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.

Super-Industry Horizontal Thinking Labs

B.

Intra-Industry Lateral Thinking Teams

C.

Cross-Industry Lateral Innovation Panels

D.

Extra-Industry Horizontal Innovation Forums

Question 56

The fourth step for projects in the Mid Zone is for teams to develop a sound business case for the opportunity. This is important because it will be used for the business’ highly-critical decision on whether or not to make the major investment required to continue moving the project forward toward development and commercialization.

Select one correct answer from the list:

Options:

A.

Market this new innovation at such a level that no one can ignore it

B.

Build a new facility to produce this new innovation

C.

Continue moving the project forward toward development and commercialization

D.

Pivot the entire business around this new innovation

Question 57

The three phases of Innovation Projects is a concept used to categorize __________ within specific phases of an innovation project.

Select one correct answer from the list

Options:

A.

the level of risk incurred

B.

the types of work to be done

C.

the types of insight needed

D.

the amount of cost incurred

Question 58

For projects developing products in the Back End, the Operations team will plan out all of the necessary details for manufacture, assembly, supply-chain, and quality assurance.

Select one correct answer from the list:

Options:

A.

Component manufacture, sub-assembly manufacture, and final assembly production

B.

Manufacture, assembly, supply-chain, and quality assurance

C.

Manufacture, distribution, sales, and marketing

D.

Production, distribution, quality, and sales

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Total 195 questions