Adobe AD0-E213 Adobe Analytics Developer Professional Exam Exam Practice Test

The default adaptor used by Adobe Launch for tag-based analytics implementation is Akamai. Akamai is one of the largest and most reliable networks for the delivery of content, including for analytics. It is used to reliably deliver analytics tags to visitors, ensuring that the data is captured accurately and quickly. The Akamai adaptor ensures that tags are delivered promptly and without any issues. Additionally, Akamai is highly secure and can be used to protect data from malicious actors.

Launch by Adobe is a tag management system that allows users to manage marketing and analytics tags on their website from a single location. Launch provides a user-friendly interface that allows users to create rules to specify when and where tags should be fired, and to manage the data that is passed to these tags.

In addition to managing tags, Launch can be used to take certain actions on web pages, such as modifying page content or user interfaces, sending data to third-party tools, or triggering events in response to user behavior.

Launch can also be used to manage the lifecycle of tags, including versioning, testing, and deployment. By using Launch, users can improve the efficiency and accuracy of their tag management, reducing the risk of errors and improving the speed of their website.

Creating a copy of source pages and classifying content within a website are not primary functions of Launch, although it may be possible to use Launch to accomplish these tasks in certain contexts.

This is according to the Adobe Analytics Developer Professional study guide, Section 10.2.4 (https://www.adobe.com/content/dam/acom/en/devnet/acrobat/pdfs/adobe-analytics-developer-professional-study-guide.pdf). To make a segment available in other reports, you must edit the segment and check the box to make the segment public. Once the segment is made public, it will be available in other reports in the segment list.

The first step to add a new extension is to select an extension from the extensions catalog. To do this, from a property's overview page, open the Extensions tab and select an extension from the list. You can then mouse over an extension to configure it.

When an event is fired without a conversion variable being set, the output for that event in a report in Adobe Analytics will show "Unspecified". This happens when data is sent to Adobe Analytics from the page but the conversion variable is not set or is set to an empty value. Reference:https://www.adobe.com/content/dam/acom/en/devnet/analytics/analytics-developer-professional-study-guide.pdf

To capture outbound links automatically without having to add custom code on the website, you can use the s.trackExternalLinks variable, which automatically captures external links without having to add specific click tracking code. However, you need to ensure that the s.trackExternalLinks variable is set to true before the s.t() call.

According to Adobe Analytics Developer documentation on trackExternalLinks, the recommended approach is to set the s.trackExternalLinks variable to true before the s.t() call on each page, as shown in the following code:

s.trackExternalLinks = true;

s.t();

This approach ensures that the s.trackExternalLinks variable is set before the call to s.t(), which sends the data to Adobe Analytics.

A datalayer is an object that contains the data that needs to be communicated to digital analytics and reporting servers. It is typically a JavaScript object that contains key-value pairs that represent the different data points that need to be sent to the reporting server. For more information, please refer to the Adobe Analytics Developer Professional study guide.